Toursim Research

You can find the latest topics of our research here.

What do we want?

The SME & Tourism team deals with issues of high relevance to Tyrol concerning small and medium-sized enterprises and family businesses, with a particular focus on tourism. We examine both the supply side (companies) aand the demand side (customers).

Our goal is to publish scientific articles in top journals while also providing practical solutions to problems in our regions.

"SME & Tourism" offers research-based support in this area. It is also important to us to provide scientifically sound and practical teaching. In this way, we want to bring students into the economy, but also bring the economy to our students!

How do we approach this?

We have identified a number of core topics (e.g. Alpine leisure, digitalisation, sustainability) in applied tourism research that represent gaps in research on the one hand, but also play an important role in practice (in tourism and SMEs) on the other. In many of these longer-term research projects, we are supported by theses of doctoral and master's students.

You can find our research areas and current projects at https://tourismusforschung.online/