Transfer To Practice
We strive to maintain close contact with the tourism industry and address various relevant issues from the tourism and leisure industry in our transfer projects. You can find out more here: http://tourismusforschung.online/
We are currently working on the following projects:
Digital Themed Trails: This project aims to break new digital ground and redesign the valley-based Alpine hiking segment. Among other things, the goal is to create attractive hiking tourismfor young and old, taking into account the specific wishes and needs of the target group, while reducing the number of signs. Further information is available at mike.peters@uibk.ac.at and stefan.ortner@uibk.ac.at
The Decline of Guesthouses in Tyrol - an evaluation of the background and challenges: This research initiative examines the challenges and backgrounf of the declline of guesthouses and evaluates the package of measures recently developed by the Land Tirol for affected young entrepreneurs. Further information is available at alexander.plaikner@uibk.ac.at
Socio-Economic Sustainability of Family Businesses in Tyrolean Tourism: a Model for the Future for the Main Source Market, Germany? : We analyse he values and needs of the "early Generation Y" from Germany in relation to family-run hotel businesses in order to derive long-term product and service development. Further information is available at birgit.pikkemaat@uibk.ac.at and sarah.eichelberger@uibk.ac.at
Visiting Friends and Relatives (VFR): Who is coming to visit? We analyse visitor segments of students and their tourist behaviour! What role do students play as hosts in destinations? For further informations, please contact birgit.pikkemaat@uibk.ac.at
Smart and Green Cities: The focus is on the question of what specific features a city must have in order to be perceived by visitors as smarter (e.g. more efficient, technologically advanced, greener and more socially inclusive). Further information is available at mike.peters@uibk.ac.at
Midnfulness in the Catering Industry: Cafés, restaurants and bars in Innsbruck are anonymously evaluated by testers of different age groups using a mystery check questionnaire. Does greater mindfulness lead to increased consumption and a greater intention to return? Further information is available at bernhard.bichler@uibk.ac.at
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