Simon Elschenbroich, MSc
Simon Elschenbroich was born and raised in Aachen, North Rhine–Westphalia. After completing his secondary education (Abitur), he undertook an apprenticeship as a marketing communications specialist and worked in the advertising industry for a total of five years. He then studied Business & Economics at the bachelor’s level and Strategic Management at the master’s level at the University of Innsbruck. During his time as a marketing and project manager in the advertising industry, he gained extensive practical experience, which continues to shape his research approach today.
In his doctoral research, he focuses on delivery packaging in the context of online shopping, with a particular emphasis on consumers’ perceptions of excessive delivery packaging. In his free time, he enjoys playing golf and is a passionate cook.
Research focus
- Consumer behavior
- Poduct design
- Unboxing experience
- Delivery packaging
Conference contributions
Elschenbroich, S.; Stokburger-Sauer N.; Reitsamer B. (2025): Is the Catalog Really Dead? Retail Shopping of Elderly Consumers and the Role of Channel Choice. 2025 AMA Summer Academic Conference. August 22-24, Chicago
Elschenbroich, Simon (2023): The Role of Delivery Packaging Cues and Consumer Shopping Values: A Systematic Literature Review. 2023 AMA Summer Academic Conference. August 4-6, San Francisco
Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N. (2021): Does Environmental Responsibility Beat Convenience in Online Shopping? An Investigation of Excessive Packaging, Customer Anger and Loyalty. 2021 AMA Summer Academic Conference, August 4-6, Virtual
Elschenbroich, S.; Schnurr, B.; Stokburger-Sauer, N. (2020). Anger in a box: Online shoppers’ reactions to excessive delivery packaging. 49th European Marketing Academy Conference (EMAC 2020), May 26-29, Budapest
Teaching in the summer semester 2026
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Project experience*
AlpGoat, Health Concierge, Scott, Zanier, Olympia Golf Igls, UNIGast
*Corporate projects in a teaching context, practice-oriented case studies, and guest lecture series