Luca Väth, MSc

Luca Väth studied economics at Justus Liebig University in Giessen, having previously begun a bachelor's degree in business administration at Heinrich Heine University in Düsseldorf. He then completed a master's degree in marketing and branding at the University of Innsbruck from 2023 to 2025. Parallel to his studies, he gained extensive practical experience in web development and online marketing. Among other things, he worked as a freelance web developer and online marketing consultant and as a web designer and online marketing specialist at a web agency.

Since July 2025, he has been pursuing a PhD in Management at the University of Innsbruck, focusing on the use of artificial intelligence in service interactions, digital marketing, and consumer behavior.