Luca Väth, MSc
Academic History
since 07/2025
PhD student at the University of Innsbruck
2023 - 2025
Master's degree in Marketing and Branding at the University of Innsbruck
2020 - 2023
Bachelor's degree in Economics at the Justus-Liebig-University Giessen, Germany
2018 - 2020
Bachelor's programme in Business Administration at the Heinrich-Heine-University Düsseldorf, Germany
Professional Experience
2021 - 2025
Self-employed in web development and online marketing
2018 - 2025
Web designer and online marketing specialist at reflect.media GmbH
Research Focus
- Artificial intelligence in servic interactions
- Digital marketing
- Electronic word-of-mouth
- Consumer behavior