Assoz. Prof. Dr. Karin Teichmann
Karin Teichmann is an Associate Professor at the Department of Management and Marketing at the University of Innsbruck. She is director of the research center Transforming Organizations and Consumption (TOC). From August 2023 to February 2024, she was a Visiting Scholar at the Centre for Consumption Insights at Lancaster University Management School, UK.
Between 2017 and 2025, she held a tenure-track position and completed her habilitation entitled “Customer-Company Communication Journeys: Theoretical Implications and Practical Guidelines” at the University of Innsbruck in March 2023.
She completed her doctorate at the Vienna University of Economics and Business (WU Vienna) in November 2009 and worked there as a research and teaching assistant from 2005 to 2010. Prior to that, she completed her diploma studies in International Business Administration, with a specialization in risk and insurance management and international marketing at WU Vienna. In 2004, she studied business management at theSchool of Economics and Commercial Law in Gothenburg, Sweden.
Karin’s research has been published in leading, internationally recognized journals in service management, marketing, and tourism, including The Service Industries Journal, European Journal of Marketing, Psychology & Marketing, Journal of Interactive Marketing, Journal of Service Management, Tourism Management, and the Journal of Travel Research. Her work has received several awards, including the Robert Johnston Award: Outstanding Paper of the Year from the Journal of Service Management in 2017, jointly with Nicola Stokburger-Sauer and Ursula Scholl-Grissemann (both University of Innsbruck) and Martin Wetzels (EDHEC Business School, France).
She currently leads a large team science project on price elasticity (https://www.elasticity-open-science.com) together with Oliver Koll (University of Innsbruck), Harald J. van Heerde (UNSW Sydney, Australia), Hannes Datta (Tilburg University, the Netherlands), and Koen Pauwels (Northeastern University, Boston, USA).
Karin is a member of the Editorial Board of the European Management Journal and received the Best Reviewer Award in 2022.
I am an interdisciplinary scholar who integrates theoretical perspectives and ideas from service management, marketing, communication, and tourism. My research provides insights into how firms can design their exchange processes with customers in order to achieve customer engagement in value co-creation while simultaneously ensuring organizational success in an increasingly dynamic world. I examine services through the lens of so-called Transformative Service Research, which goes beyond “traditional” key performance indicators and places mutual, reciprocal well-being of the actors involved in the exchange process at its core. My habilitation has made a significant contribution to advancing our understanding of firm-customer interactions in an increasingly service-oriented world (in line with service-dominant logic) and to deriving actionable strategies for both firms and customers.
Research focus
- Sustainable products
- Advice taking
- Customer communication
- Coproduktion
- Big team science
Publications (selection)
Matzler, K., Strobl, A., Teichmann, K., Aigner, G. 2026. Testing the predictive validity of the net promoter score in ski resorts: a longitudinal analysis. Review of Managerial Science.
Teichmann, K., Scholl-Grissemann, U., Stokburger-Sauer, N. E. 2025. Boosting customers’ hedonic well-being through fair services: the role of participation and price saving. Journal of Service Theory and Practice.
Teichmann, K. 2021. Loyal Customers’ Tipping Points of Spending for Services: A Reciprocity Perspective. European Journal of Marketing, 15(13): 202-229.
Scholl-Grissemann, U., Peters, M., Teichmann, K. 2020. When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers' Attitudes toward the Destination, Journal of Travel Research, 59(8): 1413-1429.
Reitsamer, B. F., Streicher, M.C., Teichmann, K. 2020. Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study, Psychology & Marketing, 37(3): 479-487.