Bernd F. Reitsamer, PhD
Academic History
since 10/2025
Senior Lecturer at the Department of Management and Marketing, University of Innsbruck
2019 - 2025
Assistant Professor at the Department of Management and Marketing, University of Innsbruck
09/2023
Visiting Scholar at Excelia Business School, La Rochelle (FRA)
2016 - 2023
Lecturer at Paris Lodron University of Salzburg (Department of Marketing and Innovation)
2016 - 2019
Lecturer at MCI Management Center Innsbruck (Department of Tourism & Entrepreneurship)
04/2017
Visiting Scholar at HSE Higher School of Economics Moscow (RUS)
2011 - 2016
Research Assistant Prae-Doc at University of Innsbruck
2010 - 2015
PhD Program Management at the University of Innsbruck (Ph.D.)
Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“
07 - 09/2010
Studies abroad at London School of Economics (UK)
08 - 12/2008
Studies abroad at Copenhagen Business School (DK)
2005 - 2010
Diploma Studies of Business Administration at University of Innsbruck (Mag.)
Research
Research Focus
- Experiential Marketing
- Customer Journey Design and Omnichannel Marketing
- Consumer Behavior, Digitization, and AI in Services
- Tourism Marketing and Destination Management
Selected Publications
Reitsamer, B.F., & Stokburger-Sauer, N.E., Giertz, J., Nocker, J.S. (2026). Marketer-Generated Content in Digital Social Touchpoints – A Systematic Literature Review and Research Agenda. Journal of Business Research, 205, 115883.
Reitsamer, B.F., & Becker, L., (2024). Customer Journey Partitioning – A Customer-centric Perspective Beyond Stages and Touchpoints. Journal of Business Research, 181, 114745.
Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2024). How and When Effective Customer Journeys Drive Brand Loyalty – The Role of Consumer-Brand Identification. Journal of Service Management, 35(6), 109-135.
Reitsamer, B.F., & Brunner-Sperdin, A. (2021). It's All About The Brand - Place Brand Credibility, Place Attachment and Consumer Loyalty. Journal of Brand Management, 28(3), 291-301.
Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2020). Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing, 37(3), 479-487.
Selected Conference Papers
Reitsamer, B.F. (2026). Stars Over Substance – Online Review Sentiment as the Key to Brand Trust and Premium Pricing. AMA Winter Academic Conference, February 10-12, Madrid, Spain.
Elschenbroich, S., Reitsamer, B.F., & Stokburger-Sauer, N.E. (2025). Is the Catalog Really Dead? Retail Shopping of Elderly Consumers and The Role of Channel Choice. AMA Summer Academic Conference, August 22-24, Chicago (IL), USA.
Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2025). Temporality of Customer Well-Being in Service Experiences – Insights from Tourism. International Research Symposium on Service Excellence in Management (QUIS), June 03-06, Rome, Italy.
Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2023). Livestream vs. Pre-recorded – How Social Media Video Content Drives Customer Behavior. Frontiers in Service Conference 2023, June 15-18, Maastricht, Netherlands.
Becker, L., & Reitsamer, B.F. (2022). (Bitter)Sweet Memories: How Lived Customer Experiences Become Remembered Experiences. International Research Symposium on Service Excellence in Management (QUIS), January 12-15, Valencia, Spain.