Research Area Active Mobility

Active mobility refers to getting around using one’s own muscle power, primarily on foot or by bicycle, often supplemented by public transport. It is central to the mobility transition and contributes to health, quality of life and environmental protection.

As an interdisciplinary research group at the University of Innsbruck, we work within the framework of the BMIMI Endowed Professorship for Active Mobility: Movement in Leisure Time and Everyday Life at the intersection of the economy, the environment, tourism and society. At the heart of our research is a social science-based perspective on active mobility as movement, whereby we analyse in particular the interplay of individual, social and structural factors.

In short: We motivate people to be more physically active in their everyday and leisure mobility.

Our research addresses, amongst others, the following questions:

  • What factors influence active mobility in everyday life and during leisure time?
  • What are the psychosocial, motor and health effects of active mobility?
  • What are effective measures for behavioural change that can overcome inertia in mobility behaviour and make a sustainable contribution to an active, health-promoting and environmentally responsible mobility culture?
  • How can such measures be implemented to achieve a broad and long-term impact?

Our research is user-centred, interdisciplinary and internationally oriented. We use Transformative Service Research as our overarching theoretical framework. It analyses the service ecosystem to understand the impact of active mobility on the system as a whole.

We disseminate our research findings within the scientific community and to decision-makers, and raise awareness of the importance of sport, physical activity and active mobility in society.

 

Alexandra Baier, PhD

Keywords: behavioral economics, experiments, social preferences, mobility behavior

Charlotte Eggert, MSc

Keywords: Active mobility; Physical activity & well-being, Sports tourism; Destination development; Tourism, Leisure & Service Research

David Reitmair, MSc

Keywords: Active mobility; active school travel; physical activity behaviour in children and adolescents; gamification and wearable-based interventions

Elisabeth Happ, MMMag, PhD

Keywords: Consumer Behavior & Physical Activity, Tourism, Leisure & Physical Activity, Active Mobility & Different Target Groups (focus on child and youth mobility)

Univ.-Prof. Mag. Dr. Ursula Scholl-Grissemann

Keywords: consumer behavior in leisure and recreation, active mobility as a service, experimental designs, quantitative research

Niemuth, L., Pachucki, C., Schobersberger, W., & Happ, E. (2026). Zukunft der nachhaltigen Tourismusmobilität: Die Rolle digitaler Tools für die Generationen Y & Z. Marketing Review St Gallen, 59–69.

Laufende Projekte

  • Active Mobility & School Travel Behaviour – Active school travel as part of children’s everyday movement behaviour and daily physical activity.

  • Combining active mobility and public transport systems: Field study with commuters

  • Communication and message framing of active mobility in tourism services

  • Identifying drivers of active mobility choice: Discrete choice experiment

Projektarchiv


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