Bernd F. Reitsamer, PhD

Assistant Professor

+43 (0) 512 507 72402

Bernd.Reitsamer@uibk.ac.at

Sowi o.4.53

on appointment

Academic History

since 02/2019

09/2023

2016 - 2023

2016 - 2019

04/2017

2011 - 2016

2010 - 2015
.

07 - 09/2010

08 - 12/2008

2005 - 2010

Assistant Professor at the Department of Management and Marketing, University of Innsbruck

Visiting Scholar an der Excelia Business School, La Rochelle (FRA)

Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg

Lecturer at MCI Management Center Innsbruck (Department of Tourism & Entrepreneurship)

Visiting Scholar an der HSE Higher School of Economics Moscow (RUS)

Research Assistant Prae-Doc at University of Innsbruck

PhD Program Management an der Universität Innsbruck (Ph.D.)
Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“

Studies abroad at London School of Economics (UK)

Studies abroad at Copenhagen Business School (DK)

Diploma Studies of Business Administration at University of Innsbruck (Mag.)

Research

Research Focus

  • Experiential Marketing
  • Customer Journey Design und Omnichannel Marketing
  • Konsumentenverhalten und Digitalisierung im Dienstleistungssektor
  • Destinationsmanagement

Selected Publications

Reitsamer, B.F., & Becker, L., (2024). Customer Journey Partitioning – A Customer-centric Perspective Beyond Stages and Touchpoints. Journal of Business Research, 181, 114745. LINK

Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2024). How and When Effective Customer Journeys Drive Brand Loyalty – The Role of Consumer-Brand Identification. Journal of Service Management, 35(6), 109-135. LINK

Reitsamer, B.F., & Brunner-Sperdin, A. (2021). It's All About The Brand - Place Brand Credibility, Place Attachment and Consumer Loyalty. Journal of Brand Management, 28(3), 291-301. LINK

Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2020). Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing, 37(3), 479-487. LINK

Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101. LINK

Selected Conference Papers

Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2023). Livestream vs. Pre-recorded – How Social Media Video Content Drives Customer Behavior. Frontiers in Service Conference 2023, June 15-18, Maastricht, Netherlands.

Becker, L., & Reitsamer, B.F. (2022). (Bitter)Sweet Memories: How Lived Customer Experiences Become Remembered Experiences. International Research Symposium on Service Excellence in Management (QUIS), January 12-15, Valencia, Spain.

Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA Winter Academic Conference, February 10-11, Las Vegas, NV (online).

Reitsamer, B.F., Kallmuenzer, A., & Katitas, A. (2020). Dynamics of Consumption Experience – The Case of Eastern Express in Turkey. Association for Consumer Research Annual Conference (ACR), October 1-4, Paris, France (online).

Mayr, C., & Reitsamer, B.F. (2019). Brand Trust in the Hotel Industry - How Online Customer Reviews Affect Tourist Behavior. Proceedings of the 48th EMAC Conference 2019, May 28-31, Hamburg, Germany.

 

Full Publicationlist

 

 

Nach oben scrollen