Bernd F. Reitsamer, PhD
Academic History
since 02/2019
09/2023
2016 - 2023
2016 - 2019
04/2017
2011 - 2016
2010 - 2015
.
07 - 09/2010
08 - 12/2008
2005 - 2010
Assistant Professor at the Department of Management and Marketing, University of Innsbruck
Visiting Scholar an der Excelia Business School, La Rochelle (FRA)
Lecturer at the Department of Marketing and Innovation, Paris Lodron University of Salzburg
Lecturer at MCI Management Center Innsbruck (Department of Tourism & Entrepreneurship)
Visiting Scholar an der HSE Higher School of Economics Moscow (RUS)
Research Assistant Prae-Doc at University of Innsbruck
PhD Program Management an der Universität Innsbruck (Ph.D.)
Dissertation: „Consumption Experience in Servicescapes – Structural Composition, Consequences and Dynamics“
Studies abroad at London School of Economics (UK)
Studies abroad at Copenhagen Business School (DK)
Diploma Studies of Business Administration at University of Innsbruck (Mag.)
Research
Research Focus
- Experiential Marketing
- Customer Journey Design und Omnichannel Marketing
- Konsumentenverhalten und Digitalisierung im Dienstleistungssektor
- Destinationsmanagement
Selected Publications
Reitsamer, B.F., & Becker, L., (2024). Customer Journey Partitioning – A Customer-centric Perspective Beyond Stages and Touchpoints. Journal of Business Research, 181, 114745. LINK
Reitsamer, B.F., Stokburger-Sauer, N.E., & Kuhnle, J.S. (2024). How and When Effective Customer Journeys Drive Brand Loyalty – The Role of Consumer-Brand Identification. Journal of Service Management, 35(6), 109-135. LINK
Reitsamer, B.F., & Brunner-Sperdin, A. (2021). It's All About The Brand - Place Brand Credibility, Place Attachment and Consumer Loyalty. Journal of Brand Management, 28(3), 291-301. LINK
Reitsamer, B.F., Streicher, M.C., & Teichmann, K. (2020). Sensorimotor Experiences in Servicescapes Predict Attitude Formation Through Memory Dynamics: A Longitudinal Study. Psychology & Marketing, 37(3), 479-487. LINK
Reitsamer, B.F., Brunner-Sperdin, A., & Stokburger-Sauer, N.E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists’ Attitude. Tourism Management Perspectives, 19, 93-101. LINK
Selected Conference Papers
Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2023). Livestream vs. Pre-recorded – How Social Media Video Content Drives Customer Behavior. Frontiers in Service Conference 2023, June 15-18, Maastricht, Netherlands.
Becker, L., & Reitsamer, B.F. (2022). (Bitter)Sweet Memories: How Lived Customer Experiences Become Remembered Experiences. International Research Symposium on Service Excellence in Management (QUIS), January 12-15, Valencia, Spain.
Reitsamer, B.F., Kuhnle, J.S., & Stokburger-Sauer, N.E. (2022). Less Is Sometimes More - How Effective Customer Journey Designs Impact Willingness to Pay a Price Premium. AMA Winter Academic Conference, February 10-11, Las Vegas, NV (online).
Reitsamer, B.F., Kallmuenzer, A., & Katitas, A. (2020). Dynamics of Consumption Experience – The Case of Eastern Express in Turkey. Association for Consumer Research Annual Conference (ACR), October 1-4, Paris, France (online).
Mayr, C., & Reitsamer, B.F. (2019). Brand Trust in the Hotel Industry - How Online Customer Reviews Affect Tourist Behavior. Proceedings of the 48th EMAC Conference 2019, May 28-31, Hamburg, Germany.