Katharina Baden, BSc MSc
PhD Candidate
University of Innsbruck - Faculty of Business and Management
Department of Strategic Management, Marketing and Tourism
Universitaetsstr. 15
6020 Innsbruck
Austria
Teaching:
- Strategy & Marketing (Bachelor Management and Economics)
- Marketing Research and Brand Development (Bachelor Management and Economics)
- Seminar mit Bachelorarbeit (Bachelor)
- PS Einführung in die Betriebswirtschaft (Bachelor)
- Supervision of Master, Diploma and Bachelor Theses
Research Interests:
- Circular economy
- Certificates / ecolabels
- Imperfect food
- Electric vehicles
- Stakeholder marketing
- Sustainable consumer behavior
Publications:
- Baden, Katharina (2025). More than just miles: range anxiety unplugged. Transportation Research Part A: Policy and Practice, 200, 104661. https://doi.org/10.1016/j.tra.2025.104661
- Baden, Katharina (2025). Consumers do not care about the circular economy—yet. Developments in Marketing Science: Proceedings of the 2025 Annual Conference, Montréal, Canada, May 21 – 23, 2025.
Education:
- MSc Strategic Management, University of Innsbruck
- BSc International Business, Reutlingen University ESB Business School