Innsbruck Doctoral College #OrganizingtheDigital 
Relations, Publics, Societies 

Recently, the increasing transdisciplinary importance of the digital has become obvious by a growing number of PhD projects that address their respective questions from various theoretical and methodological perspectives. Across research centers, digitization poses new and relevant research questions and provides new sources of data for addressing them.

The digital permeates micro, meso and macro level phenomena in contemporary societies. The aim and unique contribution of the doctoral school and its grounding in organization theory, media- and communications studies, consumer culture theory, labor market and general management theories is its potential to bridge and transcend these levels of analysis. Consequently, our emphasis on digital relations, digital publics and digital societies represents exactly such a transversal perspective on digital dynamics.

Methodologically, the doctoral college takes a multi-method and inter-disciplinary lens and advances conceptual research, experimental, qualitative and interpretive studies, as well as related quantifications and network analyses of digital texts, visuals, and behavioral patterns of digital relations, publics, and societies in management research and the social sciences.

Alwin Baumhöver

" Organizing and being organized by the Visible – The Performativity of Transparency in the Management of Visibilities in Social Media Platforms"

(Preliminary Title of Thesis)

Research Interests:


Victoria Borbe

"Professional innovation of vocational teachers in the digitized world of work"

(Preliminary Title of Thesis)

Research Interests: Vocational education, digitized work, professional innovation, apprenticeship

Christoph Burtscher

“Governance of non-compliant technology”

(Preliminary Title of Thesis)

Research Interests: Digital deviance, non-compliant technology, governance mechanisms

Khalid Durani

“Ethics and Information Systems: Theoretical and Empirical Insights”

(Preliminary Title of Thesis)

Research Interests: Ethical Design, Visual Research, Social (In)Equality, Online Extremism
Khalid Durani – Universität Innsbruck


Christiane Ernst

"Promoting Trust in Algorithms within Information Systems: Investigating the Balance Between  Algorithmic Appreciation and Aversion and the Role of Behavioral Nudges"

(Preliminary Title of Thesis)

Research Interests: Algorithmic Aversion/Appreciation, Behavioral Nudges, Human Computer Interaction, Fake News


Linda Hintsteiner

"Challenges of non-financial performance measurement"

(Preliminary Title of Thesis)

Research Interests: Performance measurement, Non-financial performance, Management accounting, Qualitative research methods


Samuel Kießling

"Does Design Matter? Evaluation of Design Choices for Human-Centered Information Systems"

(Preliminary Title of Thesis)

Research Interests: Human-Centered Information Systems, Modelling, Process Model Layout, Label Layout, Fake News, Design Choices


Jacqueline Kowalski

"Participative and inclusive future visions of people with disabilities in entangled socio-material-technological public spaces"

(Preliminary Title of Thesis)

Research Interests: Digital Geographies, Future Studies, Critical Disability Studies, Mixed methods, Co-productive approaches


Animesh Kumar

"The spread of non-compliant IT within and across organizational boundaries"

(Preliminary Title of Thesis)

Research Interests: online deviance, collectives in IS, neural networks, A.I.


Robert Lamprecht

" Withstanding Spear Phishing in Online Social Networks – Theoretical Conceptualizations and Empirical Evidence of Security Networks Online-Accounts"

(Preliminary Title of Thesis)

Research Interests: Security Awareness, Social Engineering, Spear Phishing, Security Networks


Andrea Markl

"Understanding the intersections of social media affordances and young people’s negotiations of difference and identity work in cON/FFlating spaces"

(Preliminary Title of Thesis)

Research Interests: young people, negotiations of difference and violence, entangled online-offline spaces, mobile media method(ologie)s


Johannes Melchert

"A critical geographical disabilities studies perspective on biopolitics: Using biosensing technologies to understand young people’s emotions and relational dynamics in the (digital) urban space"

(Preliminary Title of Thesis)

Research Interests: Digital Geographies; Critical Disability Studies; Biosensing methods; Co-productive research


Adi Mrozowski

"Machine Learning Innovation Contests"

(Preliminary Title of Thesis)

Research Interests: Applied Data Science, Low-Code Development Platforms and Innovation Contests

Mario Neururer

"Reconfiguring capabilities during a digital transformation: A repeatable mechanism for Organizational Interaction"

(Preliminary Title of Thesis)

Research Interests: #DigitalTransformation, #SystemsThinking, #DynamicCapabilities


Jan Misera

"Everyday encounters at the margins"

(Preliminary Title of Thesis)

Research Interests: geographies of inclusion, geographies of encounters, mobile eye-tracking, biosensing


Felix Schmid

"Sustainable through openness? How open strategy can enhance the sustainable transformation of organizations"

(Preliminary Title of Thesis)

Research Interests: Open Strategy, Sustainable Strategy, Organizational Transformation, Digital Inclusion


Julia Waldegger

"Exploring People Analytics Through the Lens of Algorithmic Governmentality"

(Preliminary Title of Thesis)

Research Interests: people analytics, algorithmic HRM, Algorithm-based decision-making, HRM practices, algorithmic governmentality


Renata Santiago Walser

"Chatbots in idea selection"

(Preliminary Title of Thesis)

Research Interests: Crowdsourcing, Idea Selection, Chatbots


Matthias Weber

"The new invisible hand – Resistance to Algorithmic Control in the Gig Economy"

(Preliminary Title of Thesis)

Research Interests: algorithmic control, Future of work, Gig economy, Worker reactions


Huiqiao Yuan

"Adaptation, Representation and Exclusion of Chinese ?Study Mothers? Through Social Media in Singapore"

(Preliminary Title of Thesis)

Research Interests: Digital geographies, immigration, gender, social media and transnational families


Anja Zakošek

"Set upping media literacy models for people with disabilities"

(Preliminary Title of Thesis)

Research Interests: media literacy, media, critical thinking, disability



Paul Zimmermann

"Studying the Management and Regulation of Whistleblowing"

(Title of Thesis)

Research Interests: Whistleblowing, (Anti-)Corruption, Foucault, Problematisation



Milena Leybold

"The text decides who´s in or out - a communicative perseptive on organizing situational membership"

Title of Thesis

Research Interests: Organizational Openness, Communicative Constitution  and Organizing (CCO), Digital Research Methods



Heike Hebborn

"The Role of Emotions and Advice in the Digital Transformation of Organizations"

Title of Thesis

Research Interests: Emotions, Advice, Digitalization



Sarah Schwarz

"Consumer Nomadicity: Consumption in Mobility Contexts "

Title of Thesis

Research Interests: Consumer Culture Theory (CCT); Digital Nomads; Mobility; Nomadic Consumer-Object Relationships



Andreas Körner

"Variegated Poché"

Title of Thesis

Research Interests: Digital Design, Digital Fabrication, CFD Simulations in Architecture, Information Materials, Ornament



Aleksander Groth

""Everyone should be upset." : Communicative organizing of an online firestorm"

Title of Thesis

Research Interests: Game Communities, Organizationality, Collective Action, Community Power, Massive Online Games



Éva Kaczkó

"Fostering critical thinking in collaborative (e-)learning environments : pragmatist pedagogical approaches"

Title of Thesis

Research Interests: Higher Education, Continuing Education, E-Learning, Community of Inquiry Framework, Learning Analytics



Monica Nadegger

"We Asked You to Speak Up and You Roared". The Communicative Consitution of Resistance on Digital Platforms"

Title of Thesis

Research Interests: Digital Qualitative Methods, New Organizational Theories, Digital Data, Social Networks



Patrick W. Neef, BSc MSc MSc

"Measurement and prediction of consumer responses in digital environments"

 Title of Thesis

Research Interest: Programmatic Advertising, Mouse Tracking, Rating Systems

Christiane Aufschnaiter

"Consuming materiality in the digital age"

Title of Thesis

Research Interests: Consumer Culture Theory, Practice Theory, Digital & Analogue Consumption Practices, Creative Consumption, Consumer Experience



Marilyn Poon

"Voices of dissent and the textualizing techniques of platform technologies –The communicative constitution of a social movement"

 Title of Thesis

Research Interest: Journalistic Collaborations, Routine Dynamics, Visual Culture, Empowerment



Sebastian P. Gauster

" Enabling and Enhancing Innovation: Aspects of Agility, Management Innovation, and Novel Innovation Procedures"

Title of Thesis

Research Interests: Open Strategy, Disruptive Innovation, Business Model



Jonathan David Schöps

"Visual Fashion Performances in Digital Environments"

Title of Thesis

Research Interests: Consumer Culture Theory, Fashion Consumption, Body Aesthetics, Digital Methods

Stockholm University



Stephanie Kogler

"Brand Assemblages in Digital Environments"

Title of Thesis

Research Interests: Consumer Culture Theory, Brands, Fashion Consumption, Instagram, Visual Methods, Digital Media


As a menber you can...

  • participate in workshops, courses and guest lectures
  • discuss your work with peers and faculty
  • apply for a dissertation fellowship from the University of Innsbruck's Young Researchers Program
  • access funding for research trips & writing weeks
  • profit from the international networks of the faculty
  • join the DC regulars` table

Prospective and current PhD students interested in our Doctoral College #OrganizingtheDigital are cordially invited to apply by sending your application to Applications are accepted year-round and reviewed on a bi-annual basis.

Your application should include

  • letter of intent (1p)
  • CV
  • short dissertation proposal (2-5pp)



The Doctoral College #OrganizingtheDigital is an interdisciplinary discourse space for highly qualified young researchers and experienced faculty.

Theorizing the Digital Course

Summer Term 2024

Course Objectives: This course is designed to develop well-founded knowledge and transdisciplinary perspectives on digitization as well as foster the exchange among participants regarding their PhD projects. We will critically reflect and discuss papers that examine “the digital” from various angles and offer PhD candidates the possibility to discuss their project with the other students and the DP faculty.

The main objective of the course is to equip students with a transdisciplinary lens on digital phenomena and to establish a common basis of knowledge among the participants of the doctoral program #OrganizingtheDigital. Moreover, the specific setting of this course allows participants and faculty members of the DP to share knowledge, insights, develop a common interest and collective identity.

Course Dates: 13.3., 20.3., 10.4., 30.4., 7.5., 14.5. and 12.6. - all details can be found here.

Syllabus 2024

Old syllabi:

Summer Term 2023

Summer Term 2022

Summer Term 2021

Summer Term 2020

Summer Term 2019

Digital Methods Course

salla maaria L

Salla-Maaria Laaksonen

University of Helsinki

Course Objectives and Content

Topics covered include collecting and analyzing data using digital methods and web scraping, data wrangling, and visualizing data. A specific emphasis will be placed on mixed-method approaches that combine digital and computational methods, such as network analysis and computational content analysis, with more traditional approaches such as digital ethnography and qualitative content analysis. We will also discuss the benefits and limitations of digital data and digital methods, as well as research ethics perspectives related to digital datasets. 

Methods: The course includes practical hands-on workshops on selected methods and tools that can be experimented with without coding skills and complements them with exercises to help participants to explore the potential method combinations for their own research topics.


Professor Trena M. Paulus, Ph.D.

East Tennessee State University

Course Objectives and Content

This course will guide students through a framework for creating conceptually congruent research designs to answer meaningful questions about what is happening in online conversations (Paulus & Wise, 2019). Participants will learn how to use qualitative data analysis software as the primary tool for their digital research workflow. Using their own data or a provided dataset, participants will identify an object of interest for investigation; recognize philosophical and theoretical assumptions that impact research design; create focused and relevant research questions; ensure methodological alignment across aspects of the study design; resolve ethical dilemmas; extract and transform “big data” into a coherent dataset for closer, qualitative analysis; analyze data using thematic, narrative and discursive techniques; and establish the quality of the findings.

Learning Philosophy and Format: The course will include a combination of mini-lecture, large- and small-group discussion activities as well as hands-on analytic work. Students will be able to tailor activities to their own research interests and/or a dataset will be provided.

The full information and a schedule can be found in the Syllabus.

Winter Term 2021/2022

Course Objectives and Content: The course will provide an introduction to linear mixed-effects models (LMMs) in R. It will start by discussing the linear model. An important topic in LMMs are contrasts, which provide the way to encode hypotheses about factors in linear (mixed effects) models. Therefore, the course will provide a detailed discussion of contrast coding, and will introduce a powerful way to encode any linear hypotheses about factors into contrasts by using the generalised matrix inverse, which can be easily implemented using the R package hypr. The course will also cover the coding of covariates (i.e., continuous predictor variables). Based on the knowledge about contrasts, the second day will provide an introduction to the LMM, it will discuss fixed effects and variance components, and how they can be estimated in R using the lmer function. Moreover, we will treat the important question of how variance components and correlation parameters can be selected to achieve parsimonious LMMs. In case there is interest and enough time, we can moreover discuss power analyses for LMMs using the design R package.

The full information can be found in theSyllabus.


Prof. Dr. Daniel Schad Daniel Schad is University Professor for quantitativ methods at the Health and Medical University Potsdam. His three main interests are in methods, in lower- and higher-level processes in reading, and in computational psychiary / decision-making.

Winter Term 2020/2021

Course Objectives and Content: The course aims to provide participants with a theoretical and methodological toolkit enabling them to understand our digital consumer societies. The course contains a social-sciences informed discussion of algorithms, datafication & platformization as well as epistemological discussions on the use of digital data for doing consumer research. Furthermore, it will link the theoretical part with practical work with creative digital methods. This includes data collection and analysis using a combination of quantitative (network analysis with Gephi, automated content analysis with KH Coder) and qualitative interpretive methods (visual content analysis, semiotic, and discourse analysis). It will be a online combination of Lecture, Discussion, hands-on exercises.

The reading list can be found in the Syllabus


Prof. Dr. Joonas Rokka Joonas Rokka is Professor of Marketing and the Director of Lifestyle Research Center at the EM Lyon Buisinnes School. His research is on branding, consumer experience, lifestyle, digital media, and creative visual research.   Homepage

Massimo Airoldi, PhD Assistant Professor EM Lyon Business School Massimo AIROLDI is Assistant Professor of Digital Marketing and holds a PhD in Sociology and Methodology from the University of Milan. His main research interests are: digital research methods, consumer behaviour, social media platforms and Big Data. He also is an active member of the Lifestyle Research Centre.    Homepage

Winter Term 2019/2020

Course Objectives and Content: This course is designed to enable students to situate Digital Methods historically and epistemologically. Furthermore, students will acquire the ability to practically use digital methods and to critically evaluate its ethical implications.

The course opens with a discussion of how to repurpose digital "methods of the medium" for social and cultural scholarly research, including its limitations, critiques and ethics. Subsequently participants are trained in using digital methods in hands-on sessions. How to use crawlers for dynamic URL sampling and issue network mapping? How to employ scrapers to create a bias or partisanship diagnostic instrument? We also consider how to deploy online platforms for social research. How to transform Wikipedia from an online encyclopedia to a device for cross-cultural memory studies? How to make use of social media so as to profile the preferences and tastes of politicians’ friends, and also locate most engaged with content? How to make use of Twitter analytics to debanalize tweets, and provide compelling accounts of events on the ground? Finally, the course turns to the question of employing web data and metrics as societal indices more generally.


Prof. Dr. Richard Rogers Richard Rogers is University Professor and holds the Chair in New Media & Digital Culture at the University of Amsterdam. He is also Director of the Foundation (Amsterdam) and the Digital Methods Initiative.

Reading List:

  • Richard Rogers (2013): Digital Methods In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium.
  • Richard Rogers (2019): Doing Digital Methods Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and a rich set of case studies, Richard Rogers teaches you how to: · Build a URL list to discover internet censorship· Transform Google into a research machine to detect source bias· Make Twitter API outputs comprehensible and tell stories· Research Instagram to locate ‘hashtag publics’· Extract and fruitfully analyze Facebook posts, images and video

Syllabus 2019/2020


Research Area EPoS Economy, Politics & Society
Coordinator: Dr. Eva Zipperle-Mirwald
Room o.1.3 | Universitätsstraße 15 | A-6020 Innsbruck
Phone: +43 512 507-39870

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