Marketing & Management
The Innsbruck Markting Alumni Network: Keep in Touch
In the tradition of the infamous Absolvententag (next: 30.10.2009) and the Freundeskreis of Prof. Mühlbacher, we have expanded our work with our Marketing Alumni. Using the XING platform we inform about the newest events and trends, send invitations for Marketing-Updates, and provide a platform for getting in touch with younger and older alumni. More...
Get Scholarly Insights
We maintain solid and successful contacts with businesses and Non-profit organizations. Please contact the person you are interested in working with directly or refer to our marketing office for the most suitable expert.
Work with Students (again)
Use the creativity and abilities of our students and you will receive valuable knowledge from them. The Patenschaftsmodell Innsbruck (PINN) can offer you various possibilites to collaborate with our students. The most popular collaboration method is a bachelor or master thesis in cooperation with a company. The students select an academic project mentor and we supervise them in their project work. If you are interested, please contact our office.
Equip Yourself: Our Most Downloaded Toolboxes
The Marketing Toolbox contains a variety of essays and abstracts on current topics within our research which are especially useful for marketing practitioners and strategic managers. Click to download and use these valuable resources free of charge. Please note: All articles are only available in German.
- Ansatzpunkte für Produktverbesserungen
- Bestimmung von Erfolgsfaktoren
- Bestimmung von Positionen
- Consumer Idealized Design
- Conjoint Analyse
- Differenzierungsanalyse
- Fokusgruppen
- Korrespondenzanalyse
- Laddering
- Markenbewertung
- Mehrdimensionale Skalierung (MDS)
- Process-Oriented Management of Customer Satisfaction (POMS)
- Sequence Oriented Problem Identification (SOPI)
- Strategische Designanalyse und -planung
- Systemanalyse
- Top-of-mind-Assoziationen (TOMA)