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  Research

  Research Interests

• Emotional contagion in consumer behavior
• User- vs. company-generated content
  
• Facial expressions in marketing communication
• Services and experiental marketing

  Selected Publications

• Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer, N. E. (2021). Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions. Journal of Destination Marketing & Management, 22, 1-10.
• Schoner-Schatz, L. (2021). The power of emotions in social media advertisements for Services: Investigating service employee’s emotion display and ad copy. EMAC 2021 Conference Proceedings.
• Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., & Neef, P. (2020).  Display advertising success in charity marketing: The power of human-generated creative campaign elements, AMA Summer Marketing Educators’ Conference Proceedings.
• Schatz, L., Hofmann, V., & Stokburger-Sauer, N. (2016). Emotional contagion and word-of-mouth in social media communication - The role of the message’s source. AMA Winter Marketing Educators’ Conference Proceedings.
  

Full list of publications

  Academic Career

  Work/Project Experience

  Education