Academic Activities and Achievements 2023

Supervision of Student Theses

  • Schoner-Schatz, Lisa: Hausberger, Florian: The Role of Emotions in the Different B2B Sales Funnel Stages: An Investigation of an SME Family Business (2023).



Publications 2021

Contributions to Books / Journals

Journal Article (Original Paper)
  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2021): Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions.
    In: Journal of Destination Marketing & Management 22, No. 100661. (Full-text) (DOI) (Web link)

Proceedings Article (Abstract)
  • Schoner-Schatz, Lisa (2021): The Power of Emotions in Social Media Advertisements for Services: Investigating Service Employee’s Emotion Display and Ad Copy.
    In: European Marketing Academy (EMAC): Proceedings of the 50th European Marketing Academy Conference (EMAC). Madrid, May 25-28, 2021. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 93884. (Web link)

  • Schwayer, Lisa M.; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2021): Social Media Communication Success: Do Visual or Verbal Appeals Matter More?
    In: European Marketing Academy (EMAC): Proceedings of the 50th European Marketing Academy Conference (EMAC). Madrid, May 25-28, 2021. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 94566. (Web link)



Lectures 2021

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Schoner-Schatz, Lisa: The Power of Emotions in Social Media Advertisements for Services: Investigating Service Employee’s Emotion Display and Ad Copy.
    50th European Marketing Academy Conference (EMAC 2021), Madrid, 2021-05-27. (Web link)



Publications 2020

Contributions to Books / Journals

Proceedings Article (Abstract)
  • Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola (2020): Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy.
    In: Proceedings of the 49th European Marketing Academy Conference (EMAC 2020). Budapest, May 26-29, 2020. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 63659. (Web link)

  • Stokburger-Sauer, Nicola; Hofmann, Verena; Schoner-Schatz, Lisa; Neef, Patrick (2020): Display Advertising Success in Charity Marketing: The Power of Human-Generated Creative Campaign Elemens.
    In: Blanchard, S.; Epp, A.; Mallapragada, G.: AMA Summer Academic Conference. Bridging Gaps: Marketing in an Age of Disruption. August 18-20, 2020, Virtual. Chicago, Illinois: American Marketing Association., ISBN 978-0-87757-008-0, pp. 47 - 51. (Web link)



Lectures 2020

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Hofmann, Verena Co-author(s): Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy.
    49th European Marketing Academy Conference (EMAC 2020), Budapest, 2020-05-28. (Web link)

  • Lecturer(s): Stokburger-Sauer, Nicola Co-author(s): Hofmann, Verena; Schoner-Schatz, Lisa; Neef, Patrick: Display Advertising Success in Charity Marketing: The Power of Human-Generated Creative Campaign Elements.
    American Marketing Association (AMA), Summer Marketing Academic Conference 2020, online, 2020-08-19. (Web link)



Publications 2018

Contributions to Books / Journals

Proceedings Article (Abstract)
  • Schoner-Schatz, Lisa; Schwayer, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2018): Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important?
    In: University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK. Glasgow: University of Strathclyde (= Proceedings der European Marketing Academy Conference (EMAC))., p. 87.



Lectures 2018

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Schwayer, Lisa Co-author(s): Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena: Promoting Search Versus Experience Goods in Social Media: are Endorsers and Their
    Facial Expressions Equally Important?
    47th European Marketing Academy Conference (EMAC 2018), Glasgow, 2018-05-30. (Web link)



Publications 2017

Contributions to Books / Journals

Proceedings Article (Abstract)
  • Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola (2017): Does the Endorser´s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Brands.
    In: Rossi, Patricia: Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer International Publishing (= Developments in Marketing Science: Proceedings of the Academy of Marketing Science)., ISBN 978-3-319-47330-7, pp. 383 - 384. (DOI) (Web link)

  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2017): Emotional Contagion In Social Media Communication: An Unconscious And Conscious Process?
    In: Proceedings of the 46th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., online. (Web link)



Lectures 2017

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Hofmann, Verena Co-author(s): Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Emotional Contagion In Social Media Communication: An Unconscious And Conscious Process?
    46th European Marketing Academy Conference (EMAC 2017), Groningen, 2017-05-26. (Web link)

Poster Presentation
  • Lecturer(s): Schoner-Schatz, Lisa; Hofmann, Verena Co-author(s): Stokburger-Sauer, Nicola: Successfully Promoting Services through Social Media: The Role of Emotional Contagion and the Message´s Source.
    Frontiers in Service Conference 2017, New York, 2017-06-23.

  • Lecturer(s): Schwayer, Lisa Co-author(s): Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Does An Endorser And Its Smile Matter More For Search Than For Experience Goods? Initial Theoretical And Empirical Insights.
    46th European Marketing Academy Conference (EMAC 2017), Groningen, 2017-05-24. (Web link)



Academic Activities and Achievements 2017

Awards and Honours

  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola: Best Poster Award Frontiers in Service Conference 2017 (2017). (Web link)



Publications 2016

Contributions to Books / Journals

Journal Article (Meeting-Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2016): Emotional Contagion and Word-of-Mouth in Social Media Communication: The Role of the Message’s Source.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), pp. E-29 - E-30. (Web link)

  • Stokburger-Sauer, Nicola; Hofmann, Verena; Schatz, Lisa (2016): The Role of Emotional Contagion in Service Recovery.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), pp. C-71 - C-72. (Web link)

Proceedings Article (Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola; Foidl, Karin; Happ, Elisabeth; Steichen, Jil (2016): The role of endorser´s emotion display and social tie in social media communication.
    In: Knoeferle, Klemes: Proceedings of the 45th European Marketing Academy (EMAC) Conference. Asker: Keops (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-82-8247-285-5, p. 96. (Web link)

  • Teichmann, Karin; Schatz, Lisa (2016): The role of package design and regulatory focus framed messages in promoting sustainable products.
    In: Knoeferle, Klemes: Proceedings of the 45th European Marketing Academy (EMAC) Conference. Asker: Keops (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-82-8247-285-5, p. 201. (Web link)



Lectures 2016

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Hofmann, Verena Co-author(s): Stokburger-Sauer, Nicola; Schoner-Schatz, Lisa: The interaction effect of service employees' emotion display and gender on customer responses: The service environment's role.
    2016 19th AMS World Marketing Congress, Paris, 2016-07-20. (Web link)

  • Lecturer(s): Schatz, Lisa: Facial emotion expressions in social media communication: Effects on consumer responses and the role of social ties.
    29th EMAC Doctoral colloquium, Oslo, 2016-05-24. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola: Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source.
    American Marketing Association (AMA) Winter Marketing Educator´s Conference 2016, Las Vegas, NV, 2016-02-28. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola; Foidl, Karin; Happ, Elisabeth; Steichen, Jil: The role of endorser´s emotions display and social tie in social media communication.
    45th European Marketing Academy Conference (EMAC 2016), Oslo, 2016-05-25. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Stokburger-Sauer, Nicola; Hofmann, Verena: The Role of Emotional Contagion in Service Recovery.
    American Marketing Association (AMA) Winter Marketing Educator´s Conference 2016, Las Vegas, NV, 2016-02-27. (Web link)

  • Lecturer(s): Stokburger-Sauer, Nicola Co-author(s): Hofmann, Verena; Schoner-Schatz, Lisa: Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands.
    2016 19th AMS World Marketing Congress, Paris, 2016-07-20. (Web link)

  • Lecturer(s): Teichmann, Karin Co-author(s): Schatz, Lisa: The role of package design and regulatory focus framed messages in promoting sustainable products.
    45th European Marketing Academy Conference (EMAC 2016), Oslo, 2016-05-27. (Web link)



Projects, scholarships and other third-party funds 2016

Scholarships

  • Schatz, Lisa: Emotions in Marketing Communication and its Effects on Customer Response Behavior.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Doktoratsstipendien aus der Nachwuchsförderung der LFU
    2015-10-01 - 2016-09-30



Publications 2015

Contributions to Books / Journals

Proceedings Article (Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2015): The Role of Emotional Contagion in Service Interactions.
    In: 24th Annual Frontiers in Service Conference, Conference Proceedings. San Jose, California: San José State University., p. 74. (Web link)

  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2015): The role of service employees´ emotion displays in service recovery.
    In: Warlop, Luk; Muylle, Steve: Proceedings of the 44th EMAC Annual Conference 2015. Collaboration in Research. 24-27 May 2015, Leuven, Belgium. Leuven: KU Leuven Publication., ISBN 978-90-823-8330-0, p. 74. (Web link)



Lectures 2015

Presentations at Conferences, Symposia, etc.

Conference Lecture (Upon Registration)
  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola: The role of service employees´ emotion displays in service recovery.
    44th European Marketing Academy Conference (EMAC 2015), Leuven, 2015-05-27. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola: Service employees´emotion displays in service interactions - the role of gender, service environment perception and authenticity.
    3rd Brand Camp, Obergurgl, 2015-03-22. (Web link)

  • Lecturer(s): Schatz, Lisa Co-author(s): Hofmann, Verena; Stokburger-Sauer, Nicola; Oberhofer, Manuela; Füller, Johann: The Role of Emotion Displays In Advertisements.
    15th European Conference on Facial Expression, Measure and Meaning (FACS Conference) - ISRE Pre-Conference, Geneva, 2015-07-06.



Projects, scholarships and other third-party funds 2015

Scholarships

  • Schatz, Lisa: Emotions in Marketing Communication and its Effects on Customer Response Behavior.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Doktoratsstipendien aus der Nachwuchsförderung der LFU
    2015-10-01 - 2016-09-30

Nach oben scrollen