Research Focus

The department is dedicated to research within the conceptual triangle of innovation, strategy, and branding practices.

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Three Perspectives

Below you find a list of our most recent high profile publications.
You can read the abstracts or see a list of our entire publication activities.

 

julia_hautz_klHautz, Julia; Mayer, Michael; Stadler, Christian (forthcoming), “Ownership Identity and Concentration: A Study of their Joint Impact on Corporate Diversification," British Journal of Management

 

thomas_kohler_kljohann_fuellerkurt_matzler_klThomas Kohler, Johann Füller, Kurt Matzler, and Daniel Stieger, (2011), "Co-Creation in Virtual Worlds: The Design of the User Experience," MIS Quarterly, Vol 35,3, 773-788

 

luedicke_mluedicke_mNicola SW neu

Hoyer, Wayne D. and Nicola Stokburger-Sauer (2011), "The Role of Aesthetic Taste in Consumer Behavior," forthcoming in Journal of the Academy of Marketing Science.

 

johann_fuellerkatja_hutter_klFüller, Johann, Katja Hutter and Rita Faullant (2011), “Why Co-Creation Experience matters? Creative Experience and its Impact on the Quantity and Quality of Creative Contributions,” R&D Management, Vol. 43, 3, 259-273.  

Nicola SW neuKarin SW neuStokburger-Sauer, Nicola E. and Karin Teichmann (2011), "Is Luxury Just a Female Thing? The Role of Gender in Luxury Brand Consumption," forthcoming in Journal of Business Research, Special Issue.

 

Nicola SW neuStokburger-Sauer, Nicola E. (2011), "The Relevance of Visitors’ Nation Brand Embeddedness and Personality Congruence for Nation Brand Identification, Visit Intentions and Advocacy," Tourism Management  

 

Ali SW neuMike SW neuAndi S SW neuBrunner-Sperdin, Alexandra, Mike Peters and Andreas Strobl (2011), "It's all about the Emotional State: Managing Tourists' Experiences," International Journal of Hospitality Management  


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Lüdicke, Marius K., Craig J. Thompson, and Markus Giesler (2010), "Consumption as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, 36 (6), 1016-32.  

 

julia_mueller_klkurtMüller, Julia, Katja Hutter, Johann Füller and Kurt Matzler (2010), “Virtual worlds as knowledge management platform – a practice-perspective,” Information Systems Journal   

 

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Koll, Oliver, Sylvia von Wallpach, and Maria Kreuzer (2010), “Multi-Method Research on Consumer-Brand Associations: Comparing free associations, storytelling and collages,” Psychology and Marketing, 27 (6), 584-602.  

 

thomas_kohler_kl  kurt_matzler_kljohann_fueller

 Kohler, Thomas, Kurt Matzler, and Johan Füller (2009), "Avatar-based innovation: Using virtual worlds for real-world innovation," Technovation, 29 (6/7), 395-407.  

 

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Hemetsberger, Andrea and Christian Reinhardt (2009), "Collective Development in Open-Source Communities: An Activity Theoretical Perspective on Successful Online Collaboration," Organization Studies, 30 (9), 987 - 1008.  

 

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Kozinets, Robert V., Andrea Hemetsberger, and Hope J. Schau (2008),"The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing," Journal of Macromarketing, 28 (4), 339 - 54.  

 

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Grohs, Reinhard, Udo M. Wagner, and Sabine Vsetecka (2004), "Assessing the Effectiveness of Sport Sponsorships – An Empirical Examination," Schmalenbach Business Review, 56 (2), 119 - 38.