Akademische Leistungen 2023

Betreuung von Abschlussarbeiten

  • Schoner-Schatz, Lisa: Hausberger, Florian: The Role of Emotions in the Different B2B Sales Funnel Stages: An Investigation of an SME Family Business (2023).



Publikationen 2021

Beiträge in Büchern / Zeitschriften

Zeitschriftenaufsatz (Originalarbeit)
  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2021): Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions.
    In: Journal of Destination Marketing & Management 22, No. 100661. (Volltext) (DOI) (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Schoner-Schatz, Lisa (2021): The Power of Emotions in Social Media Advertisements for Services: Investigating Service Employee’s Emotion Display and Ad Copy.
    In: European Marketing Academy (EMAC): Proceedings of the 50th European Marketing Academy Conference (EMAC). Madrid, May 25-28, 2021. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 93884. (Weblink)

  • Schwayer, Lisa M.; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2021): Social Media Communication Success: Do Visual or Verbal Appeals Matter More?
    In: European Marketing Academy (EMAC): Proceedings of the 50th European Marketing Academy Conference (EMAC). Madrid, May 25-28, 2021. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 94566. (Weblink)



Vorträge 2021

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Schoner-Schatz, Lisa: The Power of Emotions in Social Media Advertisements for Services: Investigating Service Employee’s Emotion Display and Ad Copy.
    50th European Marketing Academy Conference (EMAC 2021), Madrid, 27.05.2021. (Weblink)



Publikationen 2020

Beiträge in Büchern / Zeitschriften

Beitrag in Proceedingsband (Abstract)
  • Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola (2020): Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy.
    In: Proceedings of the 49th European Marketing Academy Conference (EMAC 2020). Budapest, May 26-29, 2020. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., No. 63659. (Weblink)

  • Stokburger-Sauer, Nicola; Hofmann, Verena; Schoner-Schatz, Lisa; Neef, Patrick (2020): Display Advertising Success in Charity Marketing: The Power of Human-Generated Creative Campaign Elemens.
    In: Blanchard, S.; Epp, A.; Mallapragada, G.: AMA Summer Academic Conference. Bridging Gaps: Marketing in an Age of Disruption. August 18-20, 2020, Virtual. Chicago, Illinois: American Marketing Association., ISBN 978-0-87757-008-0, S. 47 - 51. (Weblink)



Vorträge 2020

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Hofmann, Verena Co-AutorInnen: Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy.
    49th European Marketing Academy Conference (EMAC 2020), Budapest, 28.05.2020. (Weblink)

  • Vortragende/r: Stokburger-Sauer, Nicola Co-AutorInnen: Hofmann, Verena; Schoner-Schatz, Lisa; Neef, Patrick: Display Advertising Success in Charity Marketing: The Power of Human-Generated Creative Campaign Elements.
    American Marketing Association (AMA), Summer Marketing Academic Conference 2020, online, 19.08.2020. (Weblink)



Publikationen 2018

Beiträge in Büchern / Zeitschriften

Beitrag in Proceedingsband (Abstract)
  • Schoner-Schatz, Lisa; Schwayer, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena (2018): Promoting search versus experience goods in social media: Are endorsers and their facial expressions equally important?
    In: University of Strathclyde Glasgow: Proceedings of the 47th European Marketing Academy (EMAC) Conference. People Make Marketing, 29 May - 1 June 2018, Glasgow, UK. Glasgow: University of Strathclyde (= Proceedings der European Marketing Academy Conference (EMAC))., S. 87.



Vorträge 2018

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Schwayer, Lisa Co-AutorInnen: Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola; Hofmann, Verena: Promoting Search Versus Experience Goods in Social Media: are Endorsers and Their
    Facial Expressions Equally Important?
    47th European Marketing Academy Conference (EMAC 2018), Glasgow, 30.05.2018. (Weblink)



Publikationen 2017

Beiträge in Büchern / Zeitschriften

Beitrag in Proceedingsband (Abstract)
  • Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola (2017): Does the Endorser´s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Brands.
    In: Rossi, Patricia: Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer International Publishing (= Developments in Marketing Science: Proceedings of the Academy of Marketing Science)., ISBN 978-3-319-47330-7, S. 383 - 384. (DOI) (Weblink)

  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2017): Emotional Contagion In Social Media Communication: An Unconscious And Conscious Process?
    In: Proceedings of the 46th European Marketing Academy (EMAC) Conference. Brüssel: European Marketing Academy (= Proceedings der European Marketing Academy Conference (EMAC))., online. (Weblink)



Vorträge 2017

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Hofmann, Verena Co-AutorInnen: Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Emotional Contagion In Social Media Communication: An Unconscious And Conscious Process?
    46th European Marketing Academy Conference (EMAC 2017), Groningen, 26.05.2017. (Weblink)

Posterpräsentation
  • Vortragende/r: Schoner-Schatz, Lisa; Hofmann, Verena Co-AutorInnen: Stokburger-Sauer, Nicola: Successfully Promoting Services through Social Media: The Role of Emotional Contagion and the Message´s Source.
    Frontiers in Service Conference 2017, New York, 23.06.2017.

  • Vortragende/r: Schwayer, Lisa Co-AutorInnen: Hofmann, Verena; Schoner-Schatz, Lisa; Stokburger-Sauer, Nicola: Does An Endorser And Its Smile Matter More For Search Than For Experience Goods? Initial Theoretical And Empirical Insights.
    46th European Marketing Academy Conference (EMAC 2017), Groningen, 24.05.2017. (Weblink)



Akademische Leistungen 2017

Preise, Auszeichnungen und Ehrungen

  • Schoner-Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola: Best Poster Award Frontiers in Service Conference 2017 (2017). (Weblink)



Publikationen 2016

Beiträge in Büchern / Zeitschriften

Zeitschriftenbeitrag (Meeting-Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2016): Emotional Contagion and Word-of-Mouth in Social Media Communication: The Role of the Message’s Source.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), S. E-29 - E-30. (Weblink)

  • Stokburger-Sauer, Nicola; Hofmann, Verena; Schatz, Lisa (2016): The Role of Emotional Contagion in Service Recovery.
    In: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), S. C-71 - C-72. (Weblink)

Beitrag in Proceedingsband (Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola; Foidl, Karin; Happ, Elisabeth; Steichen, Jil (2016): The role of endorser´s emotion display and social tie in social media communication.
    In: Knoeferle, Klemes: Proceedings of the 45th European Marketing Academy (EMAC) Conference. Asker: Keops (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-82-8247-285-5, S. 96. (Weblink)

  • Teichmann, Karin; Schatz, Lisa (2016): The role of package design and regulatory focus framed messages in promoting sustainable products.
    In: Knoeferle, Klemes: Proceedings of the 45th European Marketing Academy (EMAC) Conference. Asker: Keops (= Proceedings der European Marketing Academy Conference (EMAC))., ISBN 978-82-8247-285-5, S. 201. (Weblink)



Vorträge 2016

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Hofmann, Verena Co-AutorInnen: Stokburger-Sauer, Nicola; Schoner-Schatz, Lisa: The interaction effect of service employees' emotion display and gender on customer responses: The service environment's role.
    2016 19th AMS World Marketing Congress, Paris, 20.07.2016. (Weblink)

  • Vortragende/r: Schatz, Lisa: Facial emotion expressions in social media communication: Effects on consumer responses and the role of social ties.
    29th EMAC Doctoral colloquium, Oslo, 24.05.2016. (Weblink)

  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola: Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source.
    American Marketing Association (AMA) Winter Marketing Educator´s Conference 2016, Las Vegas, NV, 28.02.2016. (Weblink)

  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola; Foidl, Karin; Happ, Elisabeth; Steichen, Jil: The role of endorser´s emotions display and social tie in social media communication.
    45th European Marketing Academy Conference (EMAC 2016), Oslo, 25.05.2016. (Weblink)

  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Stokburger-Sauer, Nicola; Hofmann, Verena: The Role of Emotional Contagion in Service Recovery.
    American Marketing Association (AMA) Winter Marketing Educator´s Conference 2016, Las Vegas, NV, 27.02.2016. (Weblink)

  • Vortragende/r: Stokburger-Sauer, Nicola Co-AutorInnen: Hofmann, Verena; Schoner-Schatz, Lisa: Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands.
    2016 19th AMS World Marketing Congress, Paris, 20.07.2016. (Weblink)

  • Vortragende/r: Teichmann, Karin Co-AutorInnen: Schatz, Lisa: The role of package design and regulatory focus framed messages in promoting sustainable products.
    45th European Marketing Academy Conference (EMAC 2016), Oslo, 27.05.2016. (Weblink)



Projekte, Stipendien und sonstige Drittmittel 2016

Stipendien

  • Schatz, Lisa: Emotions in Marketing Communication and its Effects on Customer Response Behavior.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Doktoratsstipendien aus der Nachwuchsförderung der LFU
    01.10.2015 - 30.09.2016



Publikationen 2015

Beiträge in Büchern / Zeitschriften

Beitrag in Proceedingsband (Abstract)
  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2015): The Role of Emotional Contagion in Service Interactions.
    In: 24th Annual Frontiers in Service Conference, Conference Proceedings. San Jose, California: San José State University., S. 74. (Weblink)

  • Schatz, Lisa; Hofmann, Verena; Stokburger-Sauer, Nicola (2015): The role of service employees´ emotion displays in service recovery.
    In: Warlop, Luk; Muylle, Steve: Proceedings of the 44th EMAC Annual Conference 2015. Collaboration in Research. 24-27 May 2015, Leuven, Belgium. Leuven: KU Leuven Publication., ISBN 978-90-823-8330-0, S. 74. (Weblink)



Vorträge 2015

Präsentationen auf Kongressen, Tagungen o.Ä.

Konferenzvortrag (auf Einreichung / Anmeldung)
  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola: The role of service employees´ emotion displays in service recovery.
    44th European Marketing Academy Conference (EMAC 2015), Leuven, 27.05.2015. (Weblink)

  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola: Service employees´emotion displays in service interactions - the role of gender, service environment perception and authenticity.
    3rd Brand Camp, Obergurgl, 22.03.2015. (Weblink)

  • Vortragende/r: Schatz, Lisa Co-AutorInnen: Hofmann, Verena; Stokburger-Sauer, Nicola; Oberhofer, Manuela; Füller, Johann: The Role of Emotion Displays In Advertisements.
    15th European Conference on Facial Expression, Measure and Meaning (FACS Conference) - ISRE Pre-Conference, Geneva, 06.07.2015.



Projekte, Stipendien und sonstige Drittmittel 2015

Stipendien

  • Schatz, Lisa: Emotions in Marketing Communication and its Effects on Customer Response Behavior.
    Leopold-Franzens-Universität Innsbruck - Vizerektorat für Forschung, Doktoratsstipendien aus der Nachwuchsförderung der LFU
    01.10.2015 - 30.09.2016

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