Faculty Faculty of Business and Management
Duration / ECTS-Credits 3 semesters / 66 ECTS-Credits
Location Schloss Hofen and University of Innsbruck
Start on request
Degree Akademische Marketerin bzw. Akademischer Marketer
ISCED-F 0414 Marketing and Advertising
Mode of Study Part-Time
Study Code UC 992 943
Cost € 9.550,-
(exclusive ÖH-fee- currently € 20.20 per semester)
More Informationen Curriculum - complete version (2018)*


Director of the Continuing Education Programme

Prof. PiberUniv.-Prof. Mag. Dr. Martin Piber
Department of Organisation and Learning




* Information on the Curriculum (2018)



Participants of the Continuing Education Course of Marketing learn - in step with actual practice - the specific techniques and methods that marketing experts should have a command of to be able to successfully manage their area of responsibility.


Target Group

Persons with professional experience, who want to deepen their strategic and operative marketing skills or bring their knowledge up-to-date.


Admission Requirements

  • Admission to this continuing education course requires a secondary school leaving certificate or a qualified professional training. Additionally several years of relevant professional experience are assumed.  

  • Persons with completed apprenticeship training or a finished technical or vocational school education (BMS) have to give evidence of at least five years of relevant professional experience.
  • Persons having passed a secondary academic school or a technical or vocational college (AHS or BHS) have to give evidence of at least three years of relevant professional experience.



Compulsory Modules 

  • Management and Strategy
  • Leadership, Organization and Controlling
  • Conceptual Thinking
  • Strategic Marketing
  • Management of Touchpoints: Product and Service Management
  • Management of Touchpoints: Integrated Market Communication
  • Management of Touchpoints: Sales and Distribution
  • Marketing - Controlling
  • Support and Coaching for the Final Thesis
  • Final Thesis Defense

Elective Modules

  • Organization Laboratory
  • Brand Monitoring


Contact and Information

Schloss Hofen - Wissenschaft & Weiterbildung
Mag. Mag. Rainer Längle, MPH
Carina Zimmermann
Hofer Straße 26
6911 Lochau
Tel.: +43 5574 4930-0
Fax: +43 5574 4930-493

Information on individual courses of the university education courses can be found in the course catalogue.
 Participation in a continuing education course requires admission as non-degree student.

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