- interdisciplinary in-depth reflection on Canada as one of the European Union‘s key partners
- better reciprocal understanding with regard to cultural, political, and economic issues
- strengthening the dialogue between students from Austria, Europe, and other countries
- networking between internationally renowned researchers and scholars and high-potential M.A./M.Ed. and Ph.D. students in the Humanities and Social Sciences
- developing critical perspectives on national myths and stereotypes
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