FAQ and Contact

Frequently Asked Questions

  • How can I apply for the master’s program? ↓

    Applications for study programs at Innsbruck University must be submitted online. Please follow the instructions via the following link  

    For further questions concerning your application, please approach the Admission Department  

  • Am I eligible to apply for the master’s program in Marketing and Branding? ↓

    Admission to the master's program Marketing and Branding requires the skill to combine a profound knowledge of marketing, strategy, organization, innovation, and accounting with knowledge of qualitative and quantitative research methods. It is assumed that this knowledge has been attained if both equivalence of a bachelor’s degree and qualitative requirements are fulfilled as follows:

    1. Equivalence must be fulfilled with the applicant’s bachelor’s degree. This means that the completed bachelor’s degree must cover the following core areas (without taking the bachelor’s thesis into account):

    • 92,5 ECTS credits in business studies and economics, therefrom at least 50 ECTS credits in business subjects.
    • A posteriori completion of the above mentioned criterion is not possible.

    2. Qualitative entrance requirements must be fulfilled as follows:

    • 12,5 ECTS credits in marketing, retailing, strategic management, or service management.
    • 10 ECTS credits in (management and financial) accounting.
    • 10 ECTS credits in mathematics, statistics, or research methods.
    • These criteria can be completed on top to the equivalent bachelor’s degree.
    • Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.
Language Requirements
  • Which language skills do I need to prove? ↓

    If you apply for the master's program Marketing and Branding , you must prove English language skills at level B2 of the Common European Framework of Reference for Languages (CEFR) at the time of application.

    The following documents or valid language certificates, which may not be older than two years, are recognised as proof:

    • Test of English as a Foreign Language (TOEFL)
      TOEFL iBT Test: ab 72 Scores
    • British Council: International English Testing System (IELTS)
      IELTS: ab 5,5 Scores
    • Cambridge Assessment English
      B2: First (= First Certificate in English (FCE)
    • Pearson Test of English
      PTE Academic: ab 59 Scores
    • Documents of an educational institution proving successful completion of a school-leaving certificate, a Bachelor’s program or an at least 2-year long Master’s program in English
    • Positive mark in English in the annual school report preceding the school-leaving certificate or on the school-leaving certificate issued from a school within the EU, the EEA or Switzerland
    • Language Center at the University of Innsbruck: successful completion of English course at advanced level III (B2)

    For further information please visit the page of the study department: Language Certificates

    A proof of German language proficiency is not required.

  • Is knowledge of German a requirement? ↓

    No. Our program is completely taught in English. However, knowing a few German sentences might help getting along.

Working and Studying
University of Innsbruck


Please do not hesitate to contact us if you have any questions. We will take care of your request as soon as possible.

Univ. Prof. Dr. Oliver Koll

University of Innsbruck
Faculty of Business and Management
Universitaetsstrasse 15, o. 3.24
6020 Innsbruck

  Oliver Koll +43 (0)512 507 72500
  Sarah Penz +43 (0)512 507 72501


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