Documents for Application

Registration forms and further details (including information about authentication and residence permit) are available at the central study department  . 

Should any documents be incomplete or missing, or further documents beneficial, you will be asked to submit these by a given deadline. By the latest at matriculation all required documents (certificates, diplomas, etc.) submitted for application have to be authenticated (and translated into English or German) by appropriate authorities in the country in which they were issued and by the local Austrian representative authority.

For further questions concerning your application, please approach the Admission Department  . 

Entrance Requirements

Admission to the master's degree program Marketing and Branding requires the skill to combine a profound knowledge of strategy, organization, marketing, finance and accounting required for strategic management with knowledge of qualitative and quantitative research methods. It is assumed that this knowledge has been attained if both equivalence of a bachelor’s degree and qualitative requirements are fulfilled as follows:

1. Equivalence must be fulfilled with the applicant’s bachelor’s degree. This means that the completed bachelor’s degree must cover the following core areas (without taking the bachelor’s thesis into account):

  • 92,5 ECTS credits in business studies and economics, therefrom at least 50 ECTS credits in business subjects
  • A posteriori completion of the above mentioned criterion is not possible.

2. Qualitative entrance requirements must be fulfilled as follows:

  • 10 ECTS credits in (management and financial) accounting
  • 12,5 ECTS credits in marketing, retailing, strategic management, tourism/service management or public management
  • 10 ECTS credits in mathematics and / or statistics
  • These criteria can be completed on top / posteriori to the equivalent bachelor’s degree.

Graduates of the Bachelor's Programme Management and Economics and the Diploma Programme International Economic and Business Studies at the University of Innsbruck automatically meet these qualitative admission requirements.

Getting Things Started…

For admission to a master's degree program, an online application is mandatory. Please refer to this link for relevant deadlines: Masterstudium – Universität Innsbruck ( With a confirmed admission you can enroll in courses by the end of September. Courses in the master's program Marketing and Branding start right at the beginning of the semester (i.e., beginning of October) and are consecutive.

We therefore recommend that you apply for the master's program by the beginning / middle of July at the latest. Above all, please take into account that the review of your documents takes time and the earliest possible application is only for your benefit.

Everything ready?

Once you have compiled all the documents you need, you can apply for the master's program through the homepage of the university's central studies department.


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