Qualification Profile

The Master Program “Strategic Management” aims to train and develop creative, entrepreneurial personalities who feel at ease in diverse cultures. Participants enjoy co-operating with others, building and maintaining relationships, and creating and implementing valuable ideas within organisations or as products/services for other people. The Master Program qualifies its students for middle and higher-level management functions in any kind of profit or non-profit business organisation. It provides a substantial part of the theoretical and practical foundations needed for jobs such as brand manager, international strategy researcher, marketing manager, destination manager, division or business unit manager, up to the level of vice president marketing or CEO. Because of its emphasis on project work, case studies, and emotional intelligence the program also prepares students for assignments as management consultants.



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