Program Details
Structure of the Program
Basic Structure
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The Master's program is offered so as to allow completion within two years. The program consists of 10 modules and a master thesis. The total number of student contact hours is 540. The overall sum of ECTS point for the modules and the Master thesis is 120. Students acquire different kinds of knowledge:
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Core Program
The core program consists of four modules to be studied by all participants in the program. Find a detailed description in the Curriculum:
Strategic Management
Students acquire knowledge and skills on how to stimulate the successful evolution of strategy and leadership. They study cases of business leadership, focusing on individuals who form and change their organizations.
Strategic Marketing and Branding
Students appreciate the various concepts of marketing and branding and their impact on strategically managing a business organization. They gain insight into the core tasks to be accomplished in creating brands and the potential contributions of strategic branding to organisational success.
Organizational Behavior
Students learn how to install, lead and maintain processes inside business organizations as well as in their networks of stakeholders. They acquire skills essential for a successful career based on knowledge of dynamics in groups and in organizational settings.
Market Research
Students learn to design a research project. They gain application know-how concerning the most important qualitative and quantitative data analysis techniques.
Elective Courses
Having completed the core program students may choose from a variety of courses related to our research focus on strategic leadership, innovation, and branding, among them: Innovation Management, Customer Insights, Intercultural Brand Building, Services Marketing, International Management, Online Marketing, Sustainability & Natural Resource Management, Entrepreneurship, Creativity & Change Management, Management Accounting, and Human Resource Management.
Master Thesis
The Master Thesis is to be completed in the fourth semester. It offers the student the opportunity to apply acquired knowledge and methods in competent research of strategic management questions .
The topic of the Master thesis must be meaningfully related to the content of a compulsory or elective module completed by the student and should combine empirical questions and conceptual considerations.
Co-operation with companies and non-profit organizations is possible but not a must.
Timetable
The program starts in October once a year.
In 2017 the Fall semester runs from October 2 to February 3,2018.
In 2018 the Spring semester starts on March 5 and ends on June 6.
Program Faculty
Innsbruck School of Management Faculty
Günther Botschen, Assistant Professor
Johann Füller, Full Professor
Julia Hautz, Assistant Professor
Andrea Hemetsberger, Associate Professor
Hans Hinterhuber, Professor emeritus
Katja Hutter, Assistant Professor
Oliver Koll, Assistant Professor
Kurt Matzler, Full Professor
Andreas Plank, Assistant Professor
Benedikt Schnurr, Assistant Professor
Ursula Scholl-Grissemann, Assistant Professor
Roland Schroll, Assistant Professor
Nicola Stokburger-Sauer, Full Professor
Andreas Strobl, Assistant Professor
Karin Teichmann, Assistant Professor
Eva Thelen, Associate Professor
Visiting Faculty
Robert Schorn, Post-doc Research Fellow
Gianmario Verona, Professor, SDA Bocconi School of Management, Italy
Robert V. Kozinets, Professor, Schulich School of Business, York University, Toronto, Canada
Herbert Woratschek, Professor, Universität Bayreuth, Germany
Michael Mirow, Professor, TU Berlin, Germany
Todd Mooradian, Associate Professor, College of William and Mary School of Business, Williamsburg, Virginia, USA
Markus Giesler, Assistant Professor, Schulich School of Business, York University, Toronto, Canada
Pietro Beritelli, Professor, Universität St. Gallen
Guest Speakers
Markus Langes-Swarovski, CEO Swarovski
Alexander Gerschbacher, Executive Vice-President Marketing Brauunion Österreich AG
Matthias Lechle, CEO spielplatz.cc
Ulrich Loth, Legal Team Leader Europe, Gore
Clemens Pirker, Swarovski
Helmut Rothenberger, CEO Rothenberger AG
Dir. Dr. Paul Rösch, Touriseum
Dipl.-Kffr. Sabine Hatz, BMW
Mag. Peter Bayer, CEO Youth Olympics 2012
Giordano Koch, M.A., Hyve AG
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