cube_s.gif Prof. Dr. Kurt Matzler
Univ. Prof.



Consultation hours: Appointments upon request




cube_s.gif Present Position and Research Activities:

Kurt Matzler is professor of Strategic Management at the University of Innsbruck and academic director of the Executive MBA at MCI in Innsbruck. His research interests are in the fields of Strategy and Innovation, Co-Creation, Open Strategy, and M&A.

Kurt Matzler was visiting scholar at the Wharton School, University of Pennsylvania and Bocconi University in Milan. He was visiting professor at Fairfield University, Connecticut (1998) and Southeast Missouri State University in 2001. From 2003 to 2005 Kurt Matzler was professor of Marketing at Klagenfurt University, Austria and from 2005 to 2007 he was head of the department of International Management at Linz University in Austria.

Kurt Matzler is author of seven books and numerous papers in Journals like Strategic Management Journal, MIS Quarterly, Journal of Product Innovation Management, Journal of Management Information Systems, MIT Sloan Management Review, California Management Review, Information Systems Journal, Technovation, Creativity and Innovation Management, Journal of Economic Psychology, Marketing Letters, Industrial Marketing Management.

In 2009 Kurt Matzler was ranked among the top 20 emerging researchers in management and business administration in the German speaking world by the German newspaper “Handelsblatt”.

In 2010 he received the Emerald Citation of Excellence Award for a paper on “Avatar-Based Innovation” in Technovation (together with Thomas Kohler and Johann Füller), and in 2012 the Tudor Rickards and Susan Moger Best Paper Award of „Creativity & Innovation Management“ (together with Katja Hutter, Julia Hautz, Johann Füller and Julia Müller).

According to a recent study published in Schmalenbach Business Review (Meyer et al. 2012), Kurt Matzler belongs to the top 3 marketing researchers in the German speaking world.

Kurt Matzler is partner of IMP (, an international consulting company, with its headquarters in Innsbruck, Austria.


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