Master Theses

This section provides you with some information on the Master Thesis topics that are covered by our team. We are looking forward to potentially supervising your Master Thesis! If you have any questions, please see more information on OLAT or feel free to contact us!

The following topics will be covered for the theses in the winter term 20/21:

  • Justice Perceptions and Positive Emotions as Success Factors of Service Recovery Management

  • The Role of Emotions and Personality in the Social Media Context: Does the Recipient’s Self-Construal Matter for Social Media Success?

  • Ästhetics versus Functionality? The Relevance of Product Design for Customer Emotions and Behavior

  • Omnichannel Experience and Digitization in The Service Industry

  • Advisor’s Professional and Emotional Competence in Dyadic Service Interactions

  • Online Shopping & the Shipping Box – Who is to blame for bad shipping experiences and why?

  • Online Shopping: Convenience vs. Environmental Consciousness?

Master Thesis Guidelines

Curriculum Master

Diploma Theses

Procedure for applications in the Winter Term 2021/22

- Application period: September 20 to 24 (12.00), 2021

- Information about the application outcome: October 1, 2021 (via mail)


Topics and Requirements

Guidelines for Diploma Theses


Curriculum Diplom (IWW)

Bachelor Theses

See more information on OLAT! 

Curriculum Bachelor

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