Master Theses

This section provides you with some information on the Master Thesis topics that are covered by our team. We are looking forward to potentially supervising your Master Thesis! If you have any questions, please see more information on OLAT or feel free to contact us!

Following master thesis topics were available in past terms:

  • Product Design, Consumer Emotions and Behavior in Product‐User Interaction
  • Ethnic Biases in Service Encounters
  • Teams, Zoom, Skype & Co. as Advice Channels?
  • Excessiveness at the Doorstep!
  • The Phenomenon of Excessiveness in an Environmental Conscious Society
  • Advertising Effectiveness: Examining Different Drivers in Social Media and Display Ads
  • The Sharing Economy and Sharing: Are Social Benefits Relevant at all?
  • Omnichannel Experience in Services – A Supply Side View
  • Gestalt Characteristics of Customer Experience in the Service Industry
  • Do Effective Customer Journeys Pay Off? Touchpoint Design and Experience Management in the Service Industry
  • How do Social Viewing Strategies Impact Consumer Behavior?

Master Thesis Guidelines

Curriculum Master

Diploma Theses

Procedure for applications

- Application period until September 25

- Information about the application outcome: October 1 (via mail)




Guidelines for Diploma Theses


Curriculum Diplom (IWW)

Bachelor Theses

See more information on OLAT! 

Curriculum Bachelor

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