Theses

Master Theses

This section provides you with some information on the Master Thesis topics that are covered by our team. We are looking forward to potentially supervising your Master Thesis! If you have any questions, please see more information on OLAT or feel free to contact us!

Following master thesis topics were available in past terms:

Product Design, Consumer Emotions and Behavior in Product‐User Interaction
Ethnic Biases in Service Encounters
Teams, Zoom, Skype & Co. as Advice Channels?
Excessiveness at the Doorstep!
The Phenomenon of Excessiveness in an Environmental Conscious Society
Advertising Effectiveness: Examining Different Drivers in Social Media and Display Ads
The Sharing Economy and Sharing: Are Social Benefits Relevant at all?
Omnichannel Experience in Services – A Supply Side View
Gestalt Characteristics of Customer Experience in the Service Industry
Do Effective Customer Journeys Pay Off? Touchpoint Design and Experience Management in the Service Industry
How do Social Viewing Strategies Impact Consumer Behavior?