Master Strategic Management at University of Innsbruck
2008-2012
Bachelor studies of Business Administration at University of Innsbruck
Professional Experience
07-09/13
Intern at Travel europe Reiseveranstaltungs GmbH
2011
PINN: Marketing models in service industries
Research Focus
Sensory Marketing
Consumer Behavior
Conference Presentations
Hofmann, V., Schatz, L. & Stokburger-Sauer, N. (2015). Service Employees’ Emotion Displays in Service Interactions – The Role of Gender, Service Environment Perception and Authenticity. Brand Camp Talk, Obergurgl, Austria, March 20-22, 2015
Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2015). The Role of Service Employees’ Emotion Displays in Service Recovery. Proceedings of the 44rd EMAC Conference 2015, Leuven, Belgium, May 26-29, 2015
Hofmann, V., Schatz, L., Stokburger-Sauer, N., Oberhofer, M. & Füller, J. (2015). The Role of Emotion Display in Advertisements. FACS Conference, Geneva, Switzerland, July 6-7, 2015
Stokburger-Sauer, N., Hofmann, V. & Schatz, L. (2016). The Role of Emotional Contagion in Service Recovery. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.
Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2016). Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.
Teichmann, K. & Schatz L. (2016). Promoting Sustainable Products – The Interplay of Package Design and Regulatory Focus. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.
Schatz, L. et al. (2016). The Role of Endorser’s Emotion Display and Social Tie in Social Media Communication. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.
Hofmann, V., Schatz L. & Stokburger-Sauer, N. (2016). Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands. 19th AMS World Marketing Congress, July 19-23, Paris, France.
