Lisa Schoner-Schatz
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External PhD
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Mail
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Lisa.Schatz@uibk.ac.at
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Educational History
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since 10/14
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PhD Student at University of Innsbruck
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2012-2014
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Master Strategic Management at University of Innsbruck
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2008-2012
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Bachelor studies of Business Administration at University of Innsbruck
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Professional Experience
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07-09/13
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Intern at Travel europe Reiseveranstaltungs GmbH
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2011
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PINN: Marketing models in service industries
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Research Focus
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Sensory Marketing
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Consumer Behavior
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Conference Presentations
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Hofmann, V., Schatz, L. & Stokburger-Sauer, N. (2015). Service Employees’ Emotion Displays in Service Interactions – The Role of Gender, Service Environment Perception and Authenticity. Brand Camp Talk, Obergurgl, Austria, March 20-22, 2015
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Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2015). The Role of Service Employees’ Emotion Displays in Service Recovery. Proceedings of the 44rd EMAC Conference 2015, Leuven, Belgium, May 26-29, 2015
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Hofmann, V., Schatz, L., Stokburger-Sauer, N., Oberhofer, M. & Füller, J. (2015). The Role of Emotion Display in Advertisements. FACS Conference, Geneva, Switzerland, July 6-7, 2015 |
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Stokburger-Sauer, N., Hofmann, V. & Schatz, L. (2016). The Role of Emotional Contagion in Service Recovery. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA. |
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Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2016). Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.
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Teichmann, K. & Schatz L. (2016). Promoting Sustainable Products – The Interplay of Package Design and Regulatory Focus. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.
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Schatz, L. et al. (2016). The Role of Endorser’s Emotion Display and Social Tie in Social Media Communication. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.
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Hofmann, V., Schatz L. & Stokburger-Sauer, N. (2016). Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands. 19th AMS World Marketing Congress, July 19-23, Paris, France.
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