Lisa Schoner-Schatz

Externe Doktorandin                                                               

Mail

Lisa.Schatz@uibk.ac.at

Akademischer Werdegang

seit 10/2014

PhD Studentin an der Universität Innsbruck

2012-2014

Masterstudium Strategic Management  an der Universität Innsbruck

2008-2012

Bachelorstudium der Wirtschaftswissenschaften an der Universität Innsbruck

Berufliche Qualifikationen

07-09/13

Praktikantin bei Travel europe Reiseveranstaltungs GmbH

2011

PINN: Marktbetreuungsmodelle in Dienstleistungsunternehmen

Forschungsschwerpunkte

 

Sensory Marketing

 

Consumer Behavior

 

Emotional Consumer Behavior

Konferenzbeiträge

 

Hofmann, V., Schatz, L. & Stokburger-Sauer, N. (2015). Service Employees’ Emotion Displays in Service Interactions – The Role of Gender, Service Environment Perception and Authenticity. Brand Camp Talk, Obergurgl, Austria, March 20-22, 2015.

 

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2015). The Role of Service Employees’ Emotion Displays in Service Recovery. Proceedings of the 44rd EMAC Conference 2015, Leuven, Belgium, May 26-29, 2015.

  Hofmann, V., Schatz, L., Stokburger-Sauer, N., Oberhofer, M. & Füller, J. (2015). The Role of Emotion Display in Advertisements. FACS Conference, Geneva, Switzerland, July 6-7, 2015.
 

Stokburger-Sauer, N., Hofmann, V. & Schatz, L. (2016). The Role of Emotional Contagion in Service Recovery. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

 

Schatz, L., Hofmann, V. & Stokburger-Sauer, N. (2016). Emotional Contagion and Word-of-Mouth in Social Media Communication - The Role of the Message's Source. AMA Winter Marketing Educators’ Conference, February 26-28, Las Vegas (NV), USA.

 

Teichmann, K. & Schatz L. (2016). Promoting Sustainable Products – The Interplay of Package Design and Regulatory Focus. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.

   

Schatz, L. et al. (2016). The Role of Endorser’s Emotion Display and Social Tie in Social Media Communication. Proceedings of the 45rd EMAC Conference 2016, May 24-27, Oslo, Norway.

   

Hofmann, V., Schatz L. & Stokburger-Sauer, N. (2016). Does the endorser’s Smile in Destination Ads Affect Consumer Response? The case of strong versus weak destination brands. 19th AMS World Marketing Congress, July 19-23, Paris, France.

 

Lisa Schatz