Priv.-Doz. Dr. Monika Koller




+ 43 (0)512 507 7080                                               

Consulting Hours  

on appointment


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Educational History

since 02/2013

Assistant Professor (maternity leave cover), Institute for Strategic Management, Marketing and Tourism, University of Innsbruck


Affiliate Team Member and Research Associate at the Institute for Marketing Management, WU Vienna

2006 - 2013

Assistant Professor, Department Marketing, WU Vienna


Habilitation (venia docendi), WU Vienna


University of Newcastle, Australia, Center of Neuroscience, School of Psychology, Visiting Scholar


TU Delft, Department of Product Innovation Management, Visiting Scholar


Doctorate/PhD, WU Vienna

2002 - 2006

PhD Candidate and Faculty Member, Department Marketing, Institute for Marketing Management, WU Vienna


Master in Business Administration, WU Vienna

Research Focus

Consumer Behavior and Consumer Psychology

Consumer Neuroscience

Measurement in Marketing and Consumer Behavior

Technology and Innovation Research

Branding and Emotions

Selected Awards


CLAV Conference 2011, Best Overall Conference Paper Award, Sao Paulo, Brazil


Academy of Marketing Conference 2010, UK, Best Paper Award – The Practitioner Prize


Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence


NeuroPsychoEconomics Conference 2010, Best Paper in Track Award


Best Overall Conference Paper Award, ANZMAC Conference


Best Paper in Track, Consumer Behaviour – Studies and Fieldwork, ANZMAC Conference


Best Paper in Track, Marketing Research and Research Methodologies, ANZMAC Conference


Special Prize in the Consumer Behaviour Track, from Westburn Publishers, ANZMAC Conference


Research Award, Dr. Maria Schaumayer, Vienna, Austria

Selected Publications


Javor, Andrija, Monika Koller, Nick Lee, Laura Chamberlain, and Gerhard, Ransmayr (2013), Neuromarketing and consumer neuroscience: contributions to neurology, BMC Neurology, 13(13) [Impact Factor 2.167], article qualified as ‘Highly accessed’ and ‘Hot Topic’


Salzberger, Thomas, and Monika Koller (2013), Towards a new paradigm of measurement in marketing, Journal of Business Research, 66, 1307-1317. doi:10.1016/j.jbusres.2012.02.030 [Impact Factor 1.872]


Floh, Arne, Alexander Zauner, Monika Koller, Thomas Rusch (2013), Customer Segmentation Using Unobserved Heterogeneity in the perceived value - loyalty-intentions link, Journal of Business Research, forthcoming. [Impact Factor 1.872]


Floh, Arne, Monika Koller, and Alexander Zauner (2013), Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour, Journal of Marketing Management, DOI:10.1080/0267257X.2013.776620.


Koller, Monika, Arne Floh, Alexander Zauner, and Thomas Rusch (2013), Persuasibility and the self – investigating heterogeneity among consumers, Australasian Marketing Journal, 21 (2), 94-104.


Koller, Monika, Arne Floh, and Alexander Zauner (2011), Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective, Psychology & Marketing, 28(12), 1154-1176. [Impact Factor 1.135]


Walla, Peter, Gerhard Brenner, and Monika Koller (2011), Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing, PLoS ONE, 2011, 6(11), 1-7. [Impact Factor: 4.092]


Monika Koller_NEU