Priv.-Doz. Dr. Monika Koller

  

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Akademischer Werdegang

seit 02/2013

Assistant Professor (Karenzvertretung), Institut für Strategisches Management, Marketing und Tourismus, Universität Innsbruck

2013

Research Associate am Institut für Marketing-Management, WU Wien

2006 - 2013

Assistant Professor am Department Marketing, WU Wien

2013

Habilitation (venia docendi), WU Wien

2010/2012

University of Newcastle, Australia, Center of Neuroscience, School of Psychology, Forschungsaufenthalte

2011/2012

TU Delft, Department of Product Innovation Management, Forschungsaufenthalte

2006

Doktorat (Promotion) der Sozial- und Wirtschaftswissenschaften, WU Wien

2002 - 2006

Wissenschaftliche Mitarbeiterin, Department Marketing, Institut für Marketing-Management, WU Wien

2002

Diplom (Magister) in Betriebswirtschaftslehre, WU Wien

Forschungsschwerpunkte


Konsumentenverhalten


Consumer Neuroscience


Messung in Marketing und Konsumentenverhalten


Technologie- und Innovationsforschung


Marken- und Emotionsforschung

Augewählte Auszeichnungen

2011

CLAV Conference 2011, Best Overall Conference Paper Award, Sao Paulo, Brazil

2010

Academy of Marketing Conference 2010, UK, Best Paper Award – The Practitioner Prize

 

Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence

 

NeuroPsychoEconomics Conference 2010, Best Paper in Track Award

2008

Best Overall Conference Paper Award, ANZMAC Conference

 

Best Paper in Track, Consumer Behaviour – Studies and Fieldwork, ANZMAC Conference

 

Best Paper in Track, Marketing Research and Research Methodologies, ANZMAC Conference

2006

Special Prize in the Consumer Behaviour Track, from Westburn Publishers, ANZMAC Conference

2002

Research Award, Dr. Maria Schaumayer, Vienna, Austria

Ausgewählte Publikationen 

 

Javor, Andrija, Monika Koller, Nick Lee, Laura Chamberlain, and Gerhard, Ransmayr (2013), Neuromarketing and consumer neuroscience: contributions to neurology, BMC Neurology, 13(13) [Impact Factor 2.167], article qualified as ‘Highly accessed’ and ‘Hot Topic’

 

Salzberger, Thomas, and Monika Koller (2013), Towards a new paradigm of measurement in marketing, Journal of Business Research, 66, 1307-1317. doi:10.1016/j.jbusres.2012.02.030 [Impact Factor 1.872]

 

Floh, Arne, Alexander Zauner, Monika Koller, Thomas Rusch (2013), Customer Segmentation Using Unobserved Heterogeneity in the perceived value - loyalty-intentions link, Journal of Business Research, forthcoming. [Impact Factor 1.872]

 

Floh, Arne, Monika Koller, and Alexander Zauner (2013), Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour, Journal of Marketing Management, DOI:10.1080/0267257X.2013.776620.

 

Koller, Monika, Arne Floh, Alexander Zauner, and Thomas Rusch (2013), Persuasibility and the self – investigating heterogeneity among consumers, Australasian Marketing Journal, 21 (2), 94-104.

 

Koller, Monika, Arne Floh, and Alexander Zauner (2011), Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective, Psychology & Marketing, 28(12), 1154-1176. [Impact Factor 1.135]

 

Walla, Peter, Gerhard Brenner, and Monika Koller (2011), Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing, PLoS ONE, 2011, 6(11), 1-7. [Impact Factor: 4.092]

 

Monika Koller_NEU