Dr. Alexandra Brunner-Sperdin

Assistant Professor

Phone + 43 (0)512 507 7087                                                                                          
Office Hours        on appointment                                                                                         
Mail Alexandra.Sperdin@uibk.ac.at

Educational History

01-02/2012 Research stay at Marshall School of Business, Los Angeles, U.S.A.
since 2008

Assistant Professor and Lecturer at the Department of Service Management und Tourism, University of Innsbruck


Research Assistant and Project Collaborator at the Department of Service Management und Tourism, University of Innsbruck


Academic Trainee at the Department of Service Management und Tourism, University of Innsbruck

Professional Experience

since 2010

Internal Systemic Coach (IRBW)

since 2008

Lecturer, Customer Satisfaction Management, Master Studies, Nursing Sciences, UMIT, Hall/Tyrol


CAS, Certificate of Advanced Studies, Experience Management, Academia Engiadana, Samedan, Switzerland

Research Focus


Affective and Hedonic Elements in Services and Tourism


Web Design and Customer Behavior in the Internet


Measurement and Management of Emotions in Service Settings



Tirol Werbung: Adlerweg Reinforcing Brands through Emotionalizing


Euromobil: Burginszinierung Altems


Experience Management in Alpine Destinations


ClimAlpTour: Climate Change and its impact on tourism in the Alpine Space

2006 Alpshealthcomp: A transnational and intersectoral EU-Interreg IIIb Project


Tourism Management


International Journal of Hospitality Management


Advances in Retailing and Service Science


Tourism Analysis



Selected Publications


Grissemann, Ursula, Andreas Plank, and Alexandra Brunner-Sperdin (2012), Enhancing Business Performance of Hotels: The Role of Innovation and Customer Orientation, forthcoming in International Journal of Hospitality Management.


Brunner-Sperdin, Alexandra, Mike Peters and Andreas Strobl (2011). It's all about the Emotional State: Managing Tourists' Experiences. International Journal of Hospitality Management, in press.


Brunner-Sperdin, Alexandra and Markus Schuckert (2011). Destination and Rejuventation Strategies. Policies and Measures, in press.


Brunner-Sperdin, Alexandra and Mike Peters (2009). What influences Guests Emotions? The Case of High Quality Hotels. International Journal of Tourism Research, 11(2),  171-183.


Alexandra Brunner-Sperdin (2007). Qualitätsmanagement in der Erlebnisökonomie. Zur Messung und Inszenierung von Erlebnissen im Tourismus. Erich-Schmidt-Verlag, Berlin.


Weiermair, Klaus and Alexandra Brunner-Sperdin (Hrsg) (2006). Erlebnisinszenierung im Tourismus – Erfolgreich mit Erlebnisprodukten und –dienstleistungen. Erich-Schmitd-Verlag, Berlin.


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