Benedikt Schnurr, PhD

Assistant Professor                                                               


+ 43 (0)512 507 72402       

Office hours   

Wednesday 13-15 pm (by prior appointment)


Educational History

Since 2014

Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck


PhD student at University of Innsbruck


Diploma studies of business administration at Munich School of Management


Studies abroad at Hawai'i Pacific University, Honolulu, U.S.A.

Research Focus


Visual Product Aesthetics and Design


Effects of Typeface Design


Context Effects in Product Perception               


Mass Customization


Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), HUmanizing products with handwritten typefaces, Journal of Consumer Research, forthcoming,
Schnurr, Benedikt (2018), What’s best for whom? The effect of product gender depends on positioning, European Journal of Marketing, 52(1/2), 367-39.
Schnurr, Benedikt (2017), The impact of atypical product design on consumer product and brand perception, Journal of Brand Management, 24(6), 606-621.
Schnurr, Benedikt (2017), How my product works and how it looks: Effects of functional and aesthetic co-creation and the role of product expertise, Creativity and Innovation Management, 26(2), 152-159.
Schnurr, Benedikt, Alexandra Brunner‐Sperdin, and Nicola E. Stokburger‐Sauer (2017), The effect of context attractiveness on product attractiveness and product quality: The moderating role of product familiarity, Marketing Letters, 28(2), 241–253.
Schnurr, Benedikt and Nicola E. Stookburger-Sauer (2016), The effect of stylistic product information on consumers' aesthetic responses, Psychology & Marketing, 33(3), 165-176.
Scholl-Grissemann, Ursula and Benedikt Schnurr (2016), Room with a view: How hedonic and utilitarian choice options of online travel agencies affect consumers' booking intentions, International Journal of Culture Tourism and Hospitality Research, 10(4), 361-376.
Schnurr, Benedikt and Ursula Scholl-Grissemann (2015), Beauty or function? How different mass customization toolkits affect customers’ process enjoyment, Journal of Consumer Behaviour, 14(5), 335-343.

Conference Presentations

Schroll, Roland and Benedikt Schnurr (2016), Humanizing products through typeface design, Association for Consumer Research Conference (ACR 2016), October 27-29, Berlin, Germany.
Schnurr, Benedikt (2015). The effect of stylistic product information on consumers’ aesthetic responses, Society for Consumer Psychology (SCP 2015), June 25-27, Vienna, Austria.
Schnurr, Benedikt (2014). How to successfully create aesthetic products: A shift from market orientation to aesthetic orientation, Summer Global Business Conference (SGBC 2014), October 1-4, Dubrovnik, Croatia.
Schnurr, Benedikt and Ursula Scholl-Grissemann (2014). Is More Always Better? How Different Mass Customization Toolkits Affect Customers' Process Enjoyment, 21st International Product Development Conference (IPDMC 2014), June 15-17, Limerick, Ireland.
Schnurr Benedikt, Alexandra Brunner-Sperdin and Nicola E. Stokburger-Sauer (2014). How the Attractiveness of the Context Influences Perceived Product Attractiveness: the Role of Consumers' Product Familiarity, 43rd European Marketing Academy (EMAC 2014), June 3-6, Valencia, Spain.
Scholl-Grissemann, Ursula, Karin Teichmann, Nicola E. Stokburger-Sauer and Benedikt Schnurr (2014). If You Are Attractive and Fair, I'll Do it Myself! Assessing Mass Customization in the Light of Product Aesthetics and Perceived Fairness, 43rd European Marketing Academy (EMAC 2014), June 3-6, Valencia, Spain.
Schnurr, Benedikt and Nicola Stokburger-Sauer (2013). Why Does It Look Like This? The Influence of Product Design Information on Consumers' Aesthetic Response and Purchase Intention, 42nd European Marketing Academy (EMAC 2013), June 4-7, Istanbul, Turkey.
Schnurr, Benedikt, Nicola Stokburger-Sauer and Wayne Hoyer (2013). A Typology of Consumers' Aesthetic Responses, Winter Marketing Educators' Conference (AMA 2013), February 15-17, Las Vegas, Nevada.
Schnurr, Benedikt, Nicola Stokburger-Sauer and Karin Teichmann (2012). The Relevance of Visual Product and Store Aesthetics on Consumers' Buying Behavior, 41st European Marketing Academy (EMAC 2012), May 20-22, Lisbon, Portugal.


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