cube_s.gif Research Perspectives


In our research we focus on service management (with a special focus on tourism). Despite our general interest in service management, we emphasize the following two research fields:

1. Service marketing

2. Entrepreneurship in the service industry


In these research fields, we are following the department’s research focus of strategic management, innovative ability, and brand management. The following eight research perspectives are essential parts of our research program:


  • Tourism Supply and Demand
  • Entrepreneurship and Succession in SMEs
  • Entrepreneurship and Networks
  • Innovations in Service Companies
  • Affective and Hedonic Elements of Services
  • Consumer Co-Production and Customer/Company Value
  • Brand Perception and Brand Management
  • Company- and Brand Identity and Image