Marketing and Branding Guest Lecturers

Every semester we invite selected guest lecturers to bring some practical knowledge into the classrooms. If you have something interesting to say feel free to contact us!

Retail Lab Guest Speakers can be found here. All other guest speakers are listed below.

We thank all our guest lecturers for their interesting and valuble input!


SS 2015

Brand-related Behavior

 

Thursday, 19-03-2015

09:00-10:30

SR 12

Guest: Lydia Choi-Johansson, PhD candidate,

Linnaeus University, Sweden

“Using Cultural Strategies When Entering New Markets: IKEA Korea Case”

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Thursday, 26-03-2015

11:30-12:45

SR 12

Guest: DDr. Andreas Krenmayr, Team Leader Auditory Research

Research&Development,MED-EL AUDIOVERSUM, Innsbruck

“Fascination Audio”

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Thursday, 23-04-2015

11:45-12:45

SR 12

Guest: Anita Schmidinger, BA

SOS Children’s Villages International,

“SOS Children's Villages - Donors in (E)motion”

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Thursday, 30-04-2015

11:30-12:45

SR 12

Guest: Mag. Cäcilia Senfter

BRAND+ Institut für mehrdimensionaleMarkenentwicklung, Wien

“Meaningful Brands”

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Thursday, 21-05-2015

11:30-12:45

SR 12

Ralf Weinberger or Lee-Anne Carter

Trend and Design, D. Swarovski & Co., Wattens

‘New Trends in Fashion and Design’

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Tuesday, 02-06-2015

11:00-12:45

SR 12

Guest: Mag. Bernadette Decristoforo, Leiterin

Projekte, Technisches Museum, Wien

“Project Mobility”

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Tuesday, 16-06-2015

11:00-12:45

SR 12

Guest: Christian Schnöller,

Marketing, Area 47,

“Extraordinary Experiences”

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Have something interesting to say?
Contact us and become one of our guests lecturers!