Best Paper Award an Marius Lüdicke verliehen

Für sein Paper "Consumer acculturation theory: (crossing) conceptual boundaries" im Special Issue des Journals Consumption Markets & Culture erhält Marius Lüdicke den Best Paper Award 2011. Wir gratulieren Marius und freuen uns über diese Auszeichnung!


Consumer acculturation theorists have developed an insightful body of literature about the ways in which migrants adapt to foreign cultures via consumption. The present paper revisits 14 key studies from this field to highlight its most important contributions, critique its conceptual boundaries, and present cases of conceptual border crossings that indicate an emerging need for a broader conceptualization of the phenomenon. The paper closes by introducing a model that frames consumer acculturation as a complex system of recursive socio-cultural adaptation, and discusses its implications for future research.