Marketing and Branding Guest Lecturers

Every semester we invite selected guest lecturers to bring some practical knowledge into the classrooms. If you have something interesting to say feel free to contact us!

Retail Lab Guest Speakers can be found here. All other guest speakers are listed below.

We thank all our guest lecturers for their interesting and valuble input!


SS 2015

Brand-related Behavior

 

Thursday, 19-03-2015

09:00-10:30

SR 12

Guest: Lydia Choi-Johansson, PhD candidate,

Linnaeus University, Sweden

“Using Cultural Strategies When Entering New Markets: IKEA Korea Case”

 

Thursday, 26-03-2015

11:30-12:45

SR 12

Guest: DDr. Andreas Krenmayr,

Team Leader Auditory Research/ Research&Development,MED-EL AUDIOVERSUM, Innsbruck

“Fascination Audio”

 

Thursday, 23-04-2015

11:45-12:45

SR 12

Guest: Anita Schmidinger, BA

SOS Children’s Villages International,

“SOS Children's Villages - Donors in (E)motion”

 

Thursday, 30-04-2015

11:30-12:45

SR 12

Guest: Mag. Cäcilia Senfter

BRAND+ Institut für mehrdimensionaleMarkenentwicklung, Wien

“Meaningful Brands”

 
 

Thursday, 21-05-2015

11:30-12:45

SR 12

Ralf Weinberger or Lee-Anne Carter

Trend and Design, D. Swarovski & Co., Wattens

‘New Trends in Fashion and Design’

 

Tuesday, 02-06-2015

11:00-12:45

SR 12

Guest: Mag. Bernadette Decristoforo, Leiterin

Projekte, Technisches Museum, Wien

“Project Mobility”

 

Tuesday, 16-06-2015

11:00-12:45

SR 12

Guest: Christian Schnöller,

Marketing, Area 47,

“Extraordinary Experiences”

 



SS 2014

 

 

13.03.14 - 16:00 (HS3):

Niklas Woermann

University of Southern Denmark


Consumer Culture Insights

 sos-donors

20.03.14 - 16:00 (HS3):

Anita Schmidinger & Karin Hohenegger

SOS Children's Villages International


SOS Children's Villages - donors in emotion

 

27.03.14 - 11:15 (HS3):

Christian Schölnhammer

BRAND+ Institut für mehrdimensionale Markenentwicklung


Meaningful Brands

 hinteregger

08.04.14

Ronald Hinteregger

Baschnegger, Ammann & Partner

 

Marketing Communication

 

06.05.14

Gregor Matjan

Orderman

 

Marketing Distribution


08.05.14 - 11:00 (SR12):

Ralf Weinberger

Trend and Design, Swarovski

 

New Trends in Fashion and Design

 

20.05.14

Katrin Kranewitter

Swarovski

 

Pricing

 

22.05.14 - 11:00 (SR12):

Verena Konrad

vai - Vorarlberger Architektur Institut

 

 

Building Culture - Architecture as a Social Practice

 hoelbling

27.05.14

Andreas Hölbling

Hilti Austria

 

Pricing

 

17.06.14 - 11:00 (SR12):

Mario Eckmair

Werberaum und P&P Medien

 

Marketing in theory and real life - two completely different worlds ?!?

 

Have something interesting to say?
Contact us and become one of our guests lecturers!

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