Marketing and Branding Guest Lecturers

Every semester we invite selected guest lecturers to bring some practical knowledge into the classrooms. If you have something interesting to say feel free to contact us!

Retail Lab Guest Speakers can be found here. All other guest speakers are listed below.

We thank all our guest lecturers for their interesting and valuble input!

SS 2015

Brand-related Behavior


Thursday, 19-03-2015


SR 12

Guest: Lydia Choi-Johansson, PhD candidate,

Linnaeus University, Sweden

“Using Cultural Strategies When Entering New Markets: IKEA Korea Case”


Thursday, 26-03-2015


SR 12

Guest: DDr. Andreas Krenmayr,

Team Leader Auditory Research/ Research&Development,MED-EL AUDIOVERSUM, Innsbruck

“Fascination Audio”


Thursday, 23-04-2015


SR 12

Guest: Anita Schmidinger, BA

SOS Children’s Villages International,

“SOS Children's Villages - Donors in (E)motion”


Thursday, 30-04-2015


SR 12

Guest: Mag. Cäcilia Senfter

BRAND+ Institut für mehrdimensionaleMarkenentwicklung, Wien

“Meaningful Brands”


Thursday, 21-05-2015


SR 12

Ralf Weinberger or Lee-Anne Carter

Trend and Design, D. Swarovski & Co., Wattens

‘New Trends in Fashion and Design’


Tuesday, 02-06-2015


SR 12

Guest: Mag. Bernadette Decristoforo, Leiterin

Projekte, Technisches Museum, Wien

“Project Mobility”


Tuesday, 16-06-2015


SR 12

Guest: Christian Schnöller,

Marketing, Area 47,

“Extraordinary Experiences”


SS 2014



13.03.14 - 16:00 (HS3):

Niklas Woermann

University of Southern Denmark

Consumer Culture Insights


20.03.14 - 16:00 (HS3):

Anita Schmidinger & Karin Hohenegger

SOS Children's Villages International

SOS Children's Villages - donors in emotion


27.03.14 - 11:15 (HS3):

Christian Schölnhammer

BRAND+ Institut für mehrdimensionale Markenentwicklung

Meaningful Brands



Ronald Hinteregger

Baschnegger, Ammann & Partner


Marketing Communication



Gregor Matjan



Marketing Distribution

08.05.14 - 11:00 (SR12):

Ralf Weinberger

Trend and Design, Swarovski


New Trends in Fashion and Design



Katrin Kranewitter





22.05.14 - 11:00 (SR12):

Verena Konrad

vai - Vorarlberger Architektur Institut



Building Culture - Architecture as a Social Practice



Andreas Hölbling

Hilti Austria




17.06.14 - 11:00 (SR12):

Mario Eckmair

Werberaum und P&P Medien


Marketing in theory and real life - two completely different worlds ?!?


Have something interesting to say?
Contact us and become one of our guests lecturers!

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