Mag. Stephanie Kogler   

 

 

Research and Teaching Assistant / PhD Candidate

University of Innsbruck School of Management
Department of Strategic Management, Marketing and Tourism
Universitaetsstr. 15
6020 Innsbruck 
Austria

Email:  stephanie.kogler@uibk.ac.at 

Phone: +43 (0) 512/507 72504

Stephanie Kogler
Vita:

Stephanie Kogler studied International Economic and Business Studies at the University of Innsbruck and at NEOMA Business School in Rouen (France). After her graduation she worked for Abercrombie & Fitch for two years and joined the Marketing and Branding Team as a PhD Candidate in October 2016. She has been a visiting PhD student at the Lifestyle Research Center at EMLYON Business School, France from 2018-2019.

Her research evolves around branding, consumer culture and digital media. She focuses on creative visual research methods, exploring visual brand assemblages in digital environments.  

Research Interests:
  •  Consumer Culture Theory
  •  Assemblage Theory
  •  Digital media (Instagram)
  •  Online Reputation
  •  Employee Behavior
  •  Fashion Consumption
  •  Visual Research Methods
Publications:
  • Kogler, Stephanie (forthcoming), "How Employees Embody the Brand", in NA-Advances in Consumer Research, Vol. 47.
  • Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2019), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," Consumption, Markets & Culture
  • Kogler, Stephanie (2018), "How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister" in NA - Advances in Consumer Research, Vol. 46.
  • Kogler, Stephanie, Joonas Rokka, and Andrea Hemetsberger (2017), "Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks",  in NA-Advances in Consumer Research, Vol.45 (Abstract).
Teaching: 
  • Bachelor Program: Seminar with Bachelor's Thesis Marketing, PS Introduction to Management
  • Supervision of Bachelor and Master Theses
Conferences:
  • Association for Consumer Research Conference, Atlanta, Georgia, October 2019
  • 10th Interpretive Consumer Research Workshop, Lyon, May 2019
  • Association for Consumer Research Conference, Dallas, Texas, October 2018
  • Consumer Culture Theory Conference, Odense, Denmark, June 2018
  • Instagram Conference, Middlesex University, London, UK, June 2018
  • Brand Camp 4, Obergurgl, Austria, April 2018
  • 8th Visual Learning Conference, Budapest, Hungary, April 2018
  • Association for Consumer Research Conference, San Diego, California, October 2017
Doctoral Seminars:
  • ACR Doctoral Symposium, Atlanta, Georgia, October 2019
  • Digital Methods Workshop with Richard Rogers, University of Innsbruck, October 2019
  • Consumption Theory: Canon of Classics Seminar, Odense, Denmark, June 2018
  • ACR Doctoral Symposium, San Diego, California, October 2017
  • Academic Writing Workshop with Natalie Reid, University of Innsbruck, September 2018
  • Workshop on Creative Visual Methods with Joonas Rokka, University of Innsbruck, December 2017
  • Workshop on Digital Methods for Qualitative Research with Adam Arvidsson, Alessandro Caliandro and Guido Anselmi, University of Innsbruck, December 2017
  • Workshop on Ethnography with Niklas Woermann, University of Innsbruck, December 2016
Awards and Recognitions:
  • Marietta Blau-Stipendium der OeAD-GmbH, finanziert aus Mitteln des österreichischen Bundesministerium für Bildung, Wissenschaft und Forschung (BMBWF)
  • Förderstipendium der Universität Innsbruck (Support Grant) 2017 & 2018
Practical Experience: 
  • Abercrombie & Fitch, Vienna
  • Brand Media GmbH, Munich
  • City Marketing, Munich
  • Gebro Pharma GmbH, Fieberbrunn
  • Steinbacher Dämmstoff GmbH, Erpfendorf

 

Nach oben scrollen