Mag. Stephanie Kogler   



Research and Teaching Assistant / PhD Candidate

University of Innsbruck School of Management
Department of Strategic Management, Marketing and Tourism
Universitaetsstr. 15
6020 Innsbruck 


Phone: +43 (0) 512/507 72504

Stephanie Kogler

Stephanie Kogler studied International Economic and Business Studies at the University of Innsbruck and at NEOMA Business School in Rouen (France). After her graduation she worked for Abercrombie & Fitch for two years and joined the Marketing and Branding Team as a PhD Candidate in October 2016. She has been a visiting PhD student at the Lifestyle Research Center at EMLYON Business School, France from 2018-2019.

Her research evolves around branding, consumer culture and digital media. She focuses on creative visual research methods, exploring visual brand assemblages in digital environments.  

Research Interests:
  •  Consumer Culture Theory
  •  Assemblage Theory
  •  Digital media (Instagram)
  •  Online Reputation
  •  Employee Behavior
  •  Fashion Consumption
  •  Visual Research Methods
  • Kogler, Stephanie (forthcoming), "How Employees Embody the Brand", in NA-Advances in Consumer Research, Vol. 47.
  • Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2019), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," Consumption, Markets & Culture
  • Kogler, Stephanie (2018), "How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister" in NA - Advances in Consumer Research, Vol. 46.
  • Kogler, Stephanie, Joonas Rokka, and Andrea Hemetsberger (2017), "Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks",  in NA-Advances in Consumer Research, Vol.45 (Abstract).
  • Bachelor Program: Seminar with Bachelor's Thesis Marketing, PS Introduction to Management
  • Supervision of Bachelor and Master Theses
  • Association for Consumer Research Conference, Atlanta, Georgia, October 2019
  • 10th Interpretive Consumer Research Workshop, Lyon, May 2019
  • Association for Consumer Research Conference, Dallas, Texas, October 2018
  • Consumer Culture Theory Conference, Odense, Denmark, June 2018
  • Instagram Conference, Middlesex University, London, UK, June 2018
  • Brand Camp 4, Obergurgl, Austria, April 2018
  • 8th Visual Learning Conference, Budapest, Hungary, April 2018
  • Association for Consumer Research Conference, San Diego, California, October 2017
Doctoral Seminars:
  • ACR Doctoral Symposium, Atlanta, Georgia, October 2019
  • Digital Methods Workshop with Richard Rogers, University of Innsbruck, October 2019
  • Consumption Theory: Canon of Classics Seminar, Odense, Denmark, June 2018
  • ACR Doctoral Symposium, San Diego, California, October 2017
  • Academic Writing Workshop with Natalie Reid, University of Innsbruck, September 2018
  • Workshop on Creative Visual Methods with Joonas Rokka, University of Innsbruck, December 2017
  • Workshop on Digital Methods for Qualitative Research with Adam Arvidsson, Alessandro Caliandro and Guido Anselmi, University of Innsbruck, December 2017
  • Workshop on Ethnography with Niklas Woermann, University of Innsbruck, December 2016
Awards and Recognitions:
  • Marietta Blau-Stipendium der OeAD-GmbH, finanziert aus Mitteln des österreichischen Bundesministerium für Bildung, Wissenschaft und Forschung (BMBWF)
  • Förderstipendium der Universität Innsbruck (Support Grant) 2017 & 2018
Practical Experience: 
  • Abercrombie & Fitch, Vienna
  • Brand Media GmbH, Munich
  • City Marketing, Munich
  • Gebro Pharma GmbH, Fieberbrunn
  • Steinbacher Dämmstoff GmbH, Erpfendorf


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