Andrea Hemetsberger is Professor of Branding at the Department of Strategic Management & Marketing. She is academic director of the Brand Research Laboratory and the interdisciplinary research platform Organizations & Society at the University of Innsbruck. Her research revolves around Branding; Luxury Experiences; Brand Experiences and Self Transformation; Consumers' Pursuit of Being Different; Authentication Processes; Creative Consumer Crowds; and Marketing Paradoxes and Metamarketing in the Free Software and the Open Source movement.
Oliver Koll is Assistant Professor at the Brand Research Laboratory at the University of Innsbruck. Oliver's research focuses on techniques to understand brand meaning and how consumer brand meaning relates to managerially relevant brand outcomes, like trust, recommendation or purchasing. He also investigates how channel strategies, in particular the entry into discount channels, affect the equity of brands. His publications include outlets like The European Journal of Marketing or Psychology & Marketing.
Andreas Plank is Assistant Professor of Branding at the Department of Strategic Management & Marketing. Andreas's research focuses on corporate social responisibility, critical marketing, and online social networks.
Verena Stöckl studied International Business Administration at the University of Innsbruck and the Carleton University (Canada). After her graduation in April 2008 she worked in the field of sports event management for several years. She joined the department of marketing as a doctoral candidate in October 2011. Her research interest focuses on moralism in branding and consumer research.
Reinhard Grohs is Professor at the Privatuniversität Schloss Seeburg. Reinhard’s research applies innovative quantitative techniques in the fields of branding and marketing communication, particularly in sports sponsorship. His research has been published in outlets like International Marketing Review and Schmalenbach Business Review and was covered by national and international magazines and newspapers.
Katharina Husemann is lecturer in Marketing at the Royal Holloway University of London. Her research focuses oncultural and ideological dynamics within consumer culture/society.
Sabrina Gabl studied Business Administration at the University of Innsbruck. She majored in Marketing and Strategic Management and joined the Branding Team as a PhD Candidate in October 2011. Her research interests focus on paradoxes in branding and consumer research.
Marius Lüdicke is Privatdozent at the University of Innsbruck and Senior Lecturer at Cass Business School, London. He has been the founding Director of the Brand Research Laboratory from Mai 2010 until Mai 2013. Marius‘ research explores social conflict in dynamic consumer cultures and has been published in reputed outlets including the Advances in Consumer Research, Consumption, Markets, & Culture, Marketing ZfP, and the Journal of Consumer Research.
Verena Brown
Verena Brown has been Assistant Manager at the Brand Research Laboratory from 2011 until Mai 2013.
Bettina Jais
Bettina Jais has been Assistant Manager at the Brand Research Laboratory from 2012 until 2013.
