Team
Marius Lüdicke |
Marius Lüdicke is Privatdozent at the University of Innsbruck and Senior Lecturer at Cass Business School, London. He has been the founding Director of the Brand Research Laboratory from Mai 2010 until Mai 2013. Marius‘ research explores social conflict in dynamic consumer cultures and has been published in reputed outlets including the Advances in Consumer Research, Consumption, Markets, & Culture, Marketing ZfP, and the Journal of Consumer Research. |
Oliver Koll Assistant Professor |
Oliver Koll is Assistant Professor at the Brand Research Laboratory at the University of Innsbruck. Oliver's research focuses on techniques to understand brand meaning and how consumer brand meaning relates to managerially relevant brand outcomes, like trust, recommendation or purchasing. He also investigates how channel strategies, in particular the entry into discount channels, affect the equity of brands. His publications include outlets like The European Journal of Marketing or Psychology & Marketing. |
Reinhard Grohs Assistant Professor |
Reinhard Grohs is Assistant Professor at the Brand Research Laboratory at the University of Innsbruck. Reinhard’s research applies innovative quantitative techniques in the fields of branding and marketing communication, particularly in sports sponsorship. His research has been published in outlets like International Marketing Review and Schmalenbach Business Review and was covered by national and international magazines and newspapers. |
Katharina Husemann PhD-Candidate |
Katharina Husemann has joined the Brand Research Laboratory as a PhD-Candidate in August 2010 after finishing her Master Degree in Strategic Management at the University of Innsbruck. Her research interest focuses on cultural and ideological dynamics within consumer culture/society. |
Verena Brown |
Verena Brown has been Assistant Manager at the Brand Research Laboratory from 2011 until Mai 2013. |
Bettina Jais Assistant Manager |
Bettina Jais has been Assistant Manager at the Brand Research Laboratory from 2012 until 2013. |