Deutscher Clip

The University of Innsbruck Brand Research Laboratory is an academic center dedicated to enhancing brand knowledge. Located in the Tyrolean Alps and sponsored by D. Swarovski KG, the Brand Lab provides a hub for eminent guest professors, international conferences, and resident researchers interested in exploring the social, cultural, and technical complexities of brands. We invite you to explore our website and get in touch.


Hans Mühlbacher


Marius Lüdicke
Direktor Brand Lab








18.02.2011: Our Brand Camp 1 academic conference at the Universitätszentrum Obergurgl is fast approaching and is - of course - booked out. Our participants find the schedule and important information on arrivals, schedule, and departure here.


19.01.2011: We had the pleasure to listen to our Swarovski Guest Professor Eric J. Arnould developing the idea of "luxury brand legitimacy" in Brand Venture II, on January 13, 2011. Here are some pretty pictures of you at the lecture (full screen version on flickr).


04.01.2011: Take a look at the latest press release on the Brand Lab opening


07.12.2010: We have uploaded the most beautiful pictures (full screen view) of the grand opening ceremony. Take a look...

Grand Opening Guests




06.12.2010: Our Brand Lab Clip is now online (see above). Watch it here in HD quality. Thanks to Christian Bach of RF&B Brand Communications, Innsbruck, for this creation.


04.12.2010: Dear friends and colleagues, the "University of Innsbruck - Brand Research Laboratory" is now officially up and running. Thank you all for participating in the Grand Opening Ceremony on last Thursday with Swarovski Guest Professor Sidney J. Levy. We expected 120 guest and welcomed 160. We are looking forward to the next event. Check out the pictures here.


22.10.2010: The Workshop for Brand Venture 1 is now fully booked. Confirmation letters will be sent around soon. The Brand Camp 1 reviews is completed as well. We are looking forward to two fabulous and inspiring events with a bunch of great colleagues!


14.10.2010: Invitations for our Brand Lab Grand Opening on Dec. 2nd, 18h, with Prof. Levy's Lecture on "Researching the Brand" are out. Find more information here and the registration card here. This is a public lecture. Please feel free to come and bring friends that are interested in brands.


07.10.2010: Reinhard's call for participation in the "Brand Camp" Mountain Meeting (Feb 27 - March 2, 2011) is out.

Clip: RF&B // Brand Communication

Nach oben scrollen