Stephanie Kogler, PhD   

Postdoctoral Researcher

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
6020 Innsbruck 
Phone: +43 (0) 512/507 72557


Stephanie studied International Economic and Business Studies at the University of Innsbruck and at NEOMA Business School in Rouen (France). She gained professional experience at Abercrombie & Fitch and joined the Marketing and Branding Team as a PhD Candidate in October 2016. From 2018 - 2019 she has been a visiting PhD student at the Lifestyle Research Center, EMLYON Business School (France). In June 2021 she successfully completed her PhD in Marketing and Branding with the doctoral thesis entitled "Assembling Brands on Instagram - Exploring Visual Co-Construction of Brands". 

Stephanie's research focuses on consumer culture, branding and digital media. She explores how visual content online, specifically on Instagram, influences and shapes brands and branding. Methodologically, she engages in creative visual research methods to explore the visual co-construction of brands online. 

Research Interests:
  • Consumer Culture Theory
  • Branding Theory
  • Assemblage Theory
  • Visual Brand Co-Construction
  • Creative Visual Research Methods
  • Digital Media (Instagram)
  • Influencer / Sinnfluencer Marketing 
  • Kogler, Stephanie (2021), "Assembling Brands on Instagram - Exploring Visual Co-Construction of Brands", Thesis. 
  • Kogler, Stephanie (2019), "How Employees Embody the Brand", iNA - Advances in Consumer Research, Vol. 47.
  • Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2019), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," Consumption, Markets & Culture.
  • Kogler, Stephanie (2018), "How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister" in NA - Advances in Consumer Research, Vol. 46.
  • Kogler, Stephanie, Joonas Rokka, and Andrea Hemetsberger (2017), "Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks",  in NA-Advances in Consumer Research, Vol.45 (Abstract).
  • Bachelor Program: Bachelor Thesis Seminar Marketing, Introduction to Business and Management, Strategy and Marketing
  • Master Program: Integrated Brand Communication, Intercultural Brand Building, Strategic Marketing and Branding
  • Supervision of Master, Diploma & Bachelor Theses
  • Association for Consumer Research Conference, Atlanta, USA, October 2019
  • 10th EIASM Interpretive Consumer Research Workshop, Lyon, France, May 2019
  • Association for Consumer Research Conference, Dallas, USA, October 2018
  • Consumer Culture Theory Conference, Odense, Denmark, June 2018
  • Instagram Conference, Middlesex University, London, UK, June 2018
  • Brand Camp 4, Obergurgl, Austria, April 2018
  • 8th Visual Learning Conference, Budapest, Hungary, April 2018
  • Association for Consumer Research Conference, San Diego, USA, October 2017
International Doctoral Seminars:
  • ACR Doctoral Symposium, Atlanta, Georgia, October 2019
  • Digital Methods Workshop with Richard Rogers, University of Innsbruck, Austria, October 2019
  • Academic Writing Workshop with Natalie Reid, University of Innsbruck, Austria, September 2018
  • Consumption Theory: Canon of Classics Seminar, Odense, Denmark, June 2018
  • Workshop on Creative Visual Research Methods with Joonas Rokka, University of Innsbruck, Austria, December 2017
  • Workshop on Digital Methods for Qualitative Research with Adam Arvidsson, Guido Anselmi and Alessandro Caliandro, University of Innsbruck, Austria, April 2017
  • ACR Doctoral Symposium, San Diego, California, October 2017
  • Workshop on Ethnography with Niklas Woermann University of Innsbruck, Austria, December 2016
Awards and Recognitions:
  • Marietta Blau-Stipendium der OeAD-GmbH, finanziert aus Mitteln des österreichischen Bundesministerium für Bildung, Wissenschaft und Forschung (BMBWF)
  • Förderstipendium der Universität Innsbruck (Support Grant) 2017 & 2018
Practical Experience: 
  • Abercrombie & Fitch, Vienna
  • Brand Media GmbH, Munich
  • City Marketing, Munich
  • Gebro Pharma GmbH, Fieberbrunn
  • Steinbacher Dämmstoff GmbH, Erpfendorf
Faculty Functions: 
  •  Member of Faculty Council
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