Mag. Sarah Schwarz, PhD

Postdoctoral Researcher

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15

Room o.3.27

6020 Innsbruck
Austria
email: Sarah.Schwarz@uibk.ac.at

Vita:

After studying International Economics and Business at the University of Innsbruck and the Wilfrid Laurier University in Canada, Sarah joined the marketing, branding, and retailing team in April 2019. Her interests revolve around consumer research, specifically consumer culture theory (CCT). She draws upon qualitative methods such as ethnography, in-depth interviews, projective techniques, netnography, and visual content analyses to investigate the intersection of mobility and consumption. Sarah has published her research in Marketing Theory and Advances in Consumer Research.

Journal Publications:

Schwarz, Sarah (2023), Consumer Nomadicity: Consumption in Mobility Contexts, Dissertation, University of Innsbruck, AT.
Schöps, Jonathan D., Sarah Schwarz, and Veronika Rojkowski (2023), "Memetic Logics of Participation: Fitness Body Culture on Instagram," Marketing Theory.
Schwarz*, Sarah, Christiane Aufschnaiter*, and Andrea Hemetsberger (2023), "Social Linking Practices Across Physical Distance: The Material Constitution of Sociality," Marketing Theory, 23(2), 321–42.
Schwarz, Sarah and Christiane Aufschnaiter (2022), "Brand Nomadicity: Redefining Consumer-Brand Relationships in Liquid Modernity," NA - Advances in Consumer Research, 50.
Schwarz, Sarah (2021), "‘Going’ Green? Nomadic Consumers’ Paradoxical Journey Toward Sustainability," NA - Advances in Consumer Research, 49, 60–4.
Aufschnaiter, Christiane, Sarah Schwarz, and Andrea Hemetsberger (2021), "Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity," NA - Advances in Consumer Research, 49, 27–31.
Schwarz, Sarah and Andrea Hemetsberger (2020), "A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers," NA - Advances in Consumer Research, 48, 121–5.

Posters:

Aufschnaiter, Christiane, Sarah Schwarz, and Cristel Russell (2024), "The New Homefront: Nomadic Lifestyles and Spatial Belonging," abstract & poster presented at the Brand Camp Conference, Obergurgl, AT.
Aufschnaiter, Christiane, Sarah Schwarz, and Cristel Russell (2023), "Beyond the Physical: A Spatial and Temporal Framework of Consumption in Mobility," abstract & poster presented at the Consumer Culture Theory Conference, Lund, SE.
Schwarz, Sarah, Andrea Hemetsberger, and Sylvia von Wallpach (2023), "When Less is More: Understanding Luxury in Mobility Contexts," abstract presented at the 4th Brand Meaning Network Workshop, Dubai, AE.
Aufschnaiter, Christiane and Sarah Schwarz (2022), "The Constitution of Brands as Solid Anchors and Liquid Motors: A Moleskine Case," abstract & poster presented at the Brand Camp Conference, Obergurgl, AT.
Aufschnaiter, Christiane and Sarah Schwarz (2022), "Breaking Branding Boundaries: The Materialization of Brands Between Liquidity and Solidity," abstract & poster presented at the Consumer Culture Theory Conference, Corvallis, US.

Teaching:

Introduction to Management (Bachelor; German)
Seminar for Bachelor Theses (Bachelor; German)
Strategy and Marketing (Bachelor; German)
Strategic Marketing and Branding (Master; English)
Supervision of Master, Diploma, and Bachelor Theses

International Conferences and Workshops:

Consumer Culture Theory Conference, Corvallis, United States, July 2022
Brand Camp Conference, Obergurgl, Austria, April 2022
Association for Consumer Research Conference, Seattle, Washington (virtual), October 2021
Association for Consumer Research Conference, Paris, France (virtual), October 2020
Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019
Digital Methods Workshop with Richard Rogers, University of Innsbruck, Innsbruck, Austria, October 2019
Digital Sociology Hackaton with Adam Arvidsson and Alessandro Caliandro, University of Naples Federico II, Naples, Italy, June 2019

Memberships:

Association for Consumer Research (ACR) since August 2020
Doctoral School Organizing the Digital (EPoS) September 2019 - October 2023

Recognitions and Scholarships:

Marietta Blau Grant, Austrian Federal Ministry of Education, Science, and Research, February - July 2023
Young Scholar Research Funding (Field Trip to Madeira), EPoS, April 2022
Förderungsstipendium, University of Innsbruck, November 2020, November 2021
Leistungsstipendium, University of Innsbruck, November 2020, November 2017
Exzellenzstipendium der Forschungsförderung, University of Innsbruck, July - December 2020