Mag. Sarah Schwarz

PhD Candidate

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Room o.3.26
6020 Innsbruck
Phone: +43 (0) 512/507 72555

After studying International Economic and Business at the University of Innsbruck and the Wilfrid Laurier University, Sarah Schwarz joined the marketing and branding team in April 2019. Her research interests revolve around consumer behavior, specifically consumer culture theory (CCT). She draws upon qualitatively oriented methods such as in-depth interviews, projective techniques, netnographic investigations and (visual) content analyses to investigate into how digital nomads’ consumption lifestyles manifest in experiences of luxury, materiality, and sustainability.

Journal publications and refereed conference proceedings:
  • Schwarz, Sarah (2021), " ‘Going’ Green? Nomadic Consumers’ Paradoxical Journey Toward Sustainability," NA - Advances in Consumer Research, Vol. 49.
  • Aufschnaiter, Christiane, Sarah Schwarz, and Andrea Hemetsberger (2021), "Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity," NA - Advances in Consumer Research, Vol. 49.   
  • Schwarz, Sarah and Andrea Hemetsberger (2020), "A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers," NA - Advances in Consumer Research, Vol. 48, 1215.   
  • Strategy and Marketing
  • Supervision of Master, Diploma, and Bachelor Theses
International conferences / workshops:
  • Sheth Foundation Doctoral Symposium, Seattle, Washington (virtual), October 2021
  • Association for Consumer Research Conference, Seattle, Washington (virtual), October 2021
  • Consumption Theory: A Canon of Classics Seminar, University of Southern Denmark, Odense, Denmark, November 2020
  • Association for Consumer Research Conference, Paris, France (virtual), October 2020
  • Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
  • Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019 
  • Digital Methods Workshop with Richard Rogers, University of Innsbruck, Innsbruck, Austria, October 2019 
  • Digital Sociology Hackaton with Adam Arvidsson and Alessandro Caliandro, University of Naples Federico II, Naples, Italy, June 2019 
  • Association for Consumer Research (ACR) since August 2020
  • Doctoral School "Organizing the Digital" (EPoS) since September 2019
Recognitions & Scholarships
  • Förderungsstipendium, University of Innsbruck, November 2020
  • Leistungsstipendium, University of Innsbruck, November 2020
  • Exzellenzstipendium der Forschungsförderung, University of Innsbruck, July 2020
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