Mag. Sarah Schwarz, PhD


Postdoctoral Researcher

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Room o.3.27
6020 Innsbruck
Austria
email: Sarah.Schwarz@uibk.ac.at
  Sarah Schwarz NEUSW
 Vita:

After studying International Economics and Business at the University of Innsbruck and the Wilfrid Laurier University in Canada, Sarah joined the marketing and branding team in April 2019. Her interests revolve around consumer research, specifically consumer culture theory (CCT). She draws upon qualitative methods such as in-depth interviews, projective techniques, netnographic investigations, and (visual) content analyses to investigate the intersection of mobility and consumption. Sarah has published her research in Marketing Theory and Advances in Consumer Research.

 Journal Publications:
  • Schöps, Jonathan D., Sarah Schwarz, and Veronika Rojkowski (2023), "Memetic Logics of Participation: Fitness Body Culture on Instagram," Marketing Theory.   
  • Schwarz*, Sarah, Christiane Aufschnaiter*, and Andrea Hemetsberger (2023), "Social Linking Practices Across Physical Distance: The Material Constitution of Sociality," Marketing Theory, 23(2), 321–42.  
  • Schwarz, Sarah and Christiane Aufschnaiter (2022), "Brand Nomadicity: Redefining Consumer-Brand Relationships in Liquid Modernity," NA - Advances in Consumer Research, 50.   
  • Schwarz, Sarah (2021), "‘Going’ Green? Nomadic Consumers’ Paradoxical Journey Toward Sustainability," NA - Advances in Consumer Research, 49, 60–4.   
  • Aufschnaiter, Christiane, Sarah Schwarz, and Andrea Hemetsberger (2021), "Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity," NA - Advances in Consumer Research, 49, 27–31.  
  • Schwarz, Sarah and Andrea Hemetsberger (2020), "A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers," NA - Advances in Consumer Research, 48, 121–5.  
 Poster Submissions and Presentations:
  • Aufschnaiter, Christiane, Sarah Schwarz, and Cristel Russell (2023), "Beyond the Physical: A Spatial and Temporal Framework of Consumption in Mobility," abstract & poster presented at the Consumer Culture Theory Conference, Lund, SE. 
  • Schwarz, Sarah, Andrea Hemetsberger, and Sylvia von Wallpach (2023), "When Less is More: Understanding Luxury in Mobility Contexts," abstract presented at the 4th Brand Meaning Network Workshop, Dubai, AE.  
  • Aufschnaiter, Christiane and Sarah Schwarz (2022), "The Constitution of Brands as Solid Anchors and Liquid Motors: A Moleskine Case," abstract & poster presented at the Brand Camp Conference, Obergurgl, AT.
  • Aufschnaiter, Christiane and Sarah Schwarz (2022), "Breaking Branding Boundaries: The Materialization of Brands Between Liquidity and Solidity," abstract & poster presented at the Consumer Culture Theory Conference, Corvallis, US. 
 Teaching:
  • Strategy and Marketing (Bachelor; German)
  • Strategic Marketing and Branding (Master; English) 
  • Supervision of Master, Diploma, and Bachelor Theses 
International Conferences and Workshops:
  • Consumer Culture Theory Conference, Corvallis, United States, July 2022
  • Brand Camp Conference, Obergurgl, Austria, April 2022
  • Association for Consumer Research Conference, Seattle, Washington (virtual), October 2021
  • Association for Consumer Research Conference, Paris, France (virtual), October 2020
  • Sheth Foundation Doctoral Symposium, Paris, France (virtual), October 2020
  • Seminar on Methods in Qualitative Research, University of Lille Nord de France, Lille, France, November 2019 
  • Digital Methods Workshop with Richard Rogers, University of Innsbruck, Innsbruck, Austria, October 2019 
  • Digital Sociology Hackaton with Adam Arvidsson and Alessandro Caliandro, University of Naples Federico II, Naples, Italy, June 2019 
Memberships:
  • Association for Consumer Research (ACR) since August 2020
  • Doctoral School Organizing the Digital (EPoS) September 2019 - October 2023
Recognitions and Scholarships:
  • Marietta Blau Grant, Austrian Federal Ministry of Education, Science, and Research, February - July 2023
  • Young Scholar Research Funding (Field Trip to Madeira), EPoS, April 2022
  • Förderungsstipendium, University of Innsbruck, November 2020, November 2021
  • Leistungsstipendium, University of Innsbruck, November 2020, November 2017
  • Exzellenzstipendium der Forschungsförderung, University of Innsbruck, July - December 2020

 

Nach oben scrollen