Jonathan David Schöps, MSc BSc BSc
Research and Teaching Assistant
University of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Universitaetsstr. 156020 Innsbruck Austria Email: jonathan.schoeps@uibk.ac.at |
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Research Interests:
Research Interests:- Consumer Culture Theory
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Performance studies
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Fashion consumption
- Body aesthetics
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Digital market dynamics
- Digital methods
- Visual methods
Teaching:
- Qualitative Market Research (Master Marketing and Branding)
- Intercultural Brand Building (Master Marketing and Branding)
- Strategy and Marketing (Bachelor Management and Economics; English)
Supervision:
- Master thesis supervision in Strategic Management (MSc)
- Diploma thesis supervision in International Economic and Business Studies (Mag.)
- Bachelor thesis supervision in Management and Economics (BSc)
Management activities:
- Organizer and chair of the international academic conference 'Brand Camp'
Journal publications and refereed conference proceedings:
- Rojkowski, Veronika and Jonathan D. Schöps (forthcoming), "Assembling Fitness on Instagram – A Critical Visual Content Analysis of Consumer-Generated Content," in NA - Advances in Consumer Research, Vol. 49.
- Schöps, Jonathan D. (2020), "Consuming Commodified Bodies - Performative (Re-)embodiment of Digital Corporeal Consumption," in NA - Advances in Consumer Research, Vol. 48.
- Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2020), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," Consumption, Markets & Culture, 23 (2), 195–213.
- Schöps, Jonathan D. (2018), "Consuming Commodified Selves - Accelerated Identity Co-construction Dynamics Through Fashion Performances on Instagram," in NA - Advances in Consumer Research, Vol. 46.
- Schöps, Jonathan D., Philipp K. Wegerer, and Andrea Hemetsberger (2017), "Brand-Mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of American Apparel," in NA - Advances in Consumer Research, Vol. 45.
International conferences / workshops:
- Association for Consumer Research Conference 2021, Seattle, Washington (virtual), October 2021
- Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020
- Digital Methods Workshop, University of Innsbruck, AT, October 2019
- Digital Sociology Hackaton, University of Naples Federico II, Naples, IT, June 2019
- Association for Consumer Research Conference 2018, Dallas, TX, October 2018
- Instagram Conference 2018, Middlesex University, London, UK, June 2018
- Brand Camp 4, Obergurgl, AT, April 2018
- Association for Consumer Research Conference 2017, San Diego, CA, October 2017
- 5th French-Austrian-German Workshop on Consumer Behavior, University of Vienna, AT, March 2017
- Digital Consumption Symposium, Cass Business School, London, UK, October 2016
- Canon of Classics - Consumer Culture Theorizing, University of Southern Denmark, Odense, DK, August 2016
Memberships
- Association for Consumer Research (ACR)
Scholarships
- Doctorate scholarship of the promotion program for young researchers at the University of Innsbruck (2017)