Jonathan David Schöps, MSc BSc BSc

Vita:

Jonathan D. Schöps is Research and Teaching Assistant at the University of Innsbruck School of Management. After his undergraduate studies in Sports Management, and Management and Economics, he graduated from the University of Innsbruck with a Master Degree in Strategic Management. He majored in Branding and joined the Marketing and Branding Team as a PhD Candidate in October 2015.

His current research interest is centered on Consumer Culture Theory with a focus on performance studies, and fashion consumption in the context of social media.

Research Interests:

• Consumer Culture Theory

• Performance studies/ Performativity theory
  

• Fashion Consumption

• Social Media
  

• Visual methods

Teaching:

• Strategy and Marketing (Bachelor; English)
  

International Doctoral Seminars/ Symposia/ Conferences/ Workshops:

• Association for Consumer Research Conference 2017, San Diego, CA, October 2017
• "5th French-Austrian-German Workshop on Consumer Behavior," University of Vienna, March 2017
• Digital Consumption Symposium, Cass Business School, University of London, October 2016
• "Consumption Theory" (Canon of Classics), Consumer Culture Theorizing, University of Southern Denmark, Odense (Denmark), August 2016