Jonathan David Schöps, MSc BSc BSc

Assistant Professor

University of Innsbruck - Faculty of Business and Management

Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
6020 Innsbruck
Austria

Email: jonathan.schoeps@uibk.ac.at
Phone: +43 (0) 512/507 72512

Research Interests:

Consumer Culture Theory
Performance studies
Digital market dynamics / market system dynamics
Fashion consumption
Body culture
Qualitative research methods
Digital methods
Visual methods

Teaching:

Qualitative Market Research (Master Marketing and Branding)
Intercultural Brand Building (Master Marketing and Branding)
Strategy and Marketing (Bachelor Management and Economics; English)

Supervision:

Master thesis supervision in Marketing and Branding (MSc)
Diploma thesis supervision in International Economic and Business Studies (Mag.)
Bachelor thesis supervision in Management and Economics (BSc)

Management activities:

Organizer and chair of the international academic conference 'Brand Camp'

Journal publications and refereed conference proceedings:

Schöps, Jonathan D., Christian Reinhardt, and Andrea Hemetsberger (2022), "Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media," European Journal of Marketing, 56 (13), 78–104.
Rojkowski, Veronika and Jonathan D. Schöps (2021), "Assembling Fitness on Instagram – A Critical Visual Content Analysis of Consumer-Generated Content," in NA - Advances in Consumer Research, Vol. 49.
Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2021), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," in Digitalized Markets, edited by Johan Hagberg and Hans Kjellberg, London, UK: Routledge.
Schöps, Jonathan D. (2020), "Consuming Commodified Bodies - Performative (Re-)embodiment of Digital Corporeal Consumption," in NA - Advances in Consumer Research, Vol. 48.
Schöps, Jonathan D., Stephanie Kogler, and Andrea Hemetsberger (2020), "(De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages," Consumption, Markets & Culture, 23 (2), 195–213.
Schöps, Jonathan D. (2018), "Consuming Commodified Selves - Accelerated Identity Co-construction Dynamics Through Fashion Performances on Instagram," in NA - Advances in Consumer Research, Vol. 46.
Schöps, Jonathan D., Philipp K. Wegerer, and Andrea Hemetsberger (2017), "Brand-Mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of American Apparel," in NA - Advances in Consumer Research, Vol. 45.

International conferences / workshops:

Association for Consumer Research Conference 2021, Seattle, Washington (virtual), October 2021
Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020
Digital Methods Workshop, University of Innsbruck, AT, October 2019
Digital Sociology Hackaton, University of Naples Federico II, Naples, IT, June 2019
Association for Consumer Research Conference 2018, Dallas, TX, October 2018
Instagram Conference 2018, Middlesex University, London, UK, June 2018
Brand Camp 4, Obergurgl, AT, April 2018
Association for Consumer Research Conference 2017, San Diego, CA, October 2017
5th French-Austrian-German Workshop on Consumer Behavior, University of Vienna, AT, March 2017
Digital Consumption Symposium, Cass Business School, London, UK, October 2016
Canon of Classics - Consumer Culture Theorizing, University of Southern Denmark, Odense, DK, August 2016

Memberships

Association for Consumer Research (ACR)

Scholarships

Doctorate scholarship of the promotion program for young researchers at the University of Innsbruck (2017)