Dr. Elisabeth Pichler

Assistant Professor

Innsbruck University School of Management
Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Room o.3.33
6020 Innsbruck
Austria
Phone: +43 (0) 512/507 7214
email: elisabeth.pichler@uibk.ac.at


pichler
Vita:

Lisa studied International Economics and Business Studies at the University of Innsbruck. Marketing and HR were her majors. In the year 2003/2004 Lisa was on Erasmus exchange at IECS Strasbourg in France, where she additionally completed a university diploma in French and European Management. Lisa has joined the Marketing team as a research assistant and doctoral candidate in March 2006.  In the course of her doctoral studies, which she completed in March 2009, she attended international seminars on consumption theory at University of Southern Denmark (Odense, Denmark) and Bilkent University (Ankara, Turkey). In summer 2009, Lisa was a visiting scholar at Università Commerciale Luigi Bocconi in Milan.

Areas of Research:

Lisa's research evolves around the topic of consumers' emotional relationships with brands and products. The focal point of her current work is consumer devotion.

Projects:
Publications:
  • Pichler, Elisabeth A., Füller, Johann and Kurt Matzler (2009), "The Cars, the enthusiasts and their community," in Proceedings of the 2009 EMAC Conference.
  • Hoppe, Melanie, Hemetsberger, Andrea, Pichler, Elisabeth A. and Kurt Matzler (2009), "The Transformative Power of Brands – An Investigation into the impact of Self-transformation on Consumer Passion," in Proceedings of the 2009 EMAC Conference.
  • Matzler, Kurt, Pichler, Elisabeth A. and Johann Füller (2009), "Passionate devotees or knowledgeable brand experts - Who drives Evangelism?," in 2009 AMA Winter educator's Conference Proceedings Marketing Theory and Applications, Vol. 20.
  • Matzler, Kurt, Füller, Johann, Pichler Elisabeth A. and Todd Mooradian (2008), "Personality, the product and the brand community," in Proceedings of the 2008 EMAC conference.
  • Pichler, Elisabeth A. (2008), "Dedicated followers of diets - How the belief in health philosophies resembles devotion," in Proceedings of the 24 ème congrès international de l'AFM.
  • Pichler, Elisabeth A. and Andrea Hemestberger (2008), "Driven by Devotion - How Consumers Interact with their Objects of Devotion", in Advances in Consumer Research, Vol.35, forthcoming.
  • Pichler, Elisabeth A. and Andrea Hemetsberger (2007), "'Hopelessly devoted to you' - Toward an Extended Conceptualization of Consumer Devotion," in Advances in Consumer Research, Vol.34.
  • Matzler, Kurt, Pichler Elisabeth A. and Andrea Hemetsberger (2007), "Who is spreading the word? The positive Influence of Extraversion on Consumer Passion and Brand Evangelism", in 2007 AMA Winter educator's Conference Proceedings Marketing Theory and Applications, Vol. 18, eds. Andrea L. Dixon and Karen A. Machleit.
  • Matzler, Kurt, Mooradian, Todd A., Füller, Johann, Hemetsberger, Andrea and Elisabeth A. Pichler (2007), "Identification with brand community and brand knowledge: Individual determinants and behavioural consequences," in Proceedings of the Society for Consumer Psychology (SCP) Conference.
  • Koll, Oliver; Hemetsberger, Andrea; Pichler, Elisabeth; Von Wallpach, Sylvia (2007), "The Nature and Social Dynamics of Brand Interest Groups," in Proceedings of the Thought Leaders International Conference on Brand Management 2007.
  • More...