Anna Lena Lich

PhD Candidate

Innsbruck University School of Management
Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Raum o.3.21
6020 Innsbruck
Austria / Europe
phone: +43 (0) 512/507


Anna Lena studied International Business Administration at the University of Innsbruck and Barcelona. In September 2011 she finished her studies and joined the Department of Marketing as a PhD candidate in October 2011.


Areas of Research 

  • Embodied Cognition Theories
  • Consumer Psychology
  • Brand Knowledge Retrieval


Practical Experience:

  •, Innsbruck