Anna Lena Lich

PhD Candidate

Innsbruck University School of Management
Department of Strategic Management, Marketing and Tourism

Universitaetsstr. 15
Raum o.3.21
6020 Innsbruck
Austria / Europe
phone: +43 (0) 512/507
email: anna.lich@uibk.ac.at

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Vita:

Anna Lena studied International Business Administration at the University of Innsbruck and Barcelona. In September 2011 she finished her studies and joined the Department of Marketing as a PhD candidate in October 2011.

 

Areas of Research 

  • Embodied Cognition Theories
  • Consumer Psychology
  • Brand Knowledge Retrieval

 

Practical Experience:

  • spielplatz.cc, Innsbruck