Dr. Christine Kittinger-Rosanelli

Assistent Professor

University of  Innsbruck
Department of Strategic Management, Marketing and Tourism
Universitätsstr. 15
Room 0.3.25
6020 Innsbruck
Austria / Europe
Telefon: +43 512 507 7209
E-Mail: christine.kittinger@uibk.ac.at

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Vita:

Christine finished her master studies in business administration in 1991 (majors: marketing, finance). In 1995 she completed her PhD at the University of Innsbruck. Her dissertation was on business strategies in mature markets. She participated in several international market research projects.

 Area of Research:

Her research covers 2 fields:
Internal brand building: focus on brand driven sales management
Consumer Behavior: consumer-brand attachment and detachment

methods: predominance of qualitative methods


Projects:

 Publications:

  • Günther Botschen, Kittinger-Rosanelli Christine (2008): Brand-driven and Brand-strengthening Sales Management- A conceptional framework, 2nd  International Conference on Enhancing Sales Force Productivity, Kiel, May 23-25
  •  Kittinger-Rosanelli Christine, Baminger Barbara (2005): Markenmanagement in österreichischen Banken, in: Bank-Archiv - Zeitschrift für das gesamte Bank- und Börsewesen 54, 11-16.

     

Practice:
  • Bank für Tirol und Vorarlberg: Corporate Communications, Service Quality Management, Customer Surveys
  • Teaching: Diverse Marketing Courses at University, Management Center Innsbruck and Corporations
Additional Information:

Here you find information an Christines suggested topics for diploma thesis (ecampus login) and her courses (Advanced course in Marketing).