Dr. Andreas Plank

Assistant Professor


+ 43 (0)512 507 72552

Office Hours    

Wednesday 1 pm - 2 pm                           



Educational History

02/2010 -


Doctoral studies at the University of  Innsbruck


Studies of International Economics and Business Administration at the University of Innsbruck


Studies abroad at the  Queensland University of Technology, Brisbane

Professional Experience


Project manager in the division of research programmes, Tiroler Zukunftsstiftung


Austrian Embassy, internship in the branch office Washington DC

Research Grants and Awards

Tiroler Wissenschaftsfonds 2017

Research grant (€ 9.979) for the project ”AVALRISK: Eine Untersuchung des Risikoinformations- und Risikoentscheidungsverhaltens von Skitourengehern unter besonderer Berücksichtigung von online-Informationen”


Interreg Alpine Space Program 2016

Together with Prof. Andrea Hemetsberger and 14 project partners: Research grant (€ 178.500 for the University of Innsbruck; Total project funding from the European Regional Development Fund is € 1.923.000) for the project “AlpFoodway: a cross-disciplinary, transnational and participative approach to Alpine food cultural heritage“


Förderungsbeiträge Aktion D. Swarovski KG 2016

Research grant (€ 3.500) for the project "Empowering the Ethical Consumer: A Facts Panel on Corporate Social and Environmental Behavior and Its Effects on Consumer Response"


International Centre for Research and Education in Tourism (ICRET)

ICRET Research Award, 3rd Place (€ 200)


Nachwuchsförderung der Universität Innsbruck 2012

Research grant (€ 5.365) for the promotion of young scientists. Project: “Mitigating Information Asymmetry on Corporate Social and Environmental Behavior”


Journal Publications:

Plank, Andreas and Karin Teichmann (forthcoming). A Facts Panel on Corporate Social and Environmental Behavior: Decreasing Information Asymmetries between Producers and Consumers through Product Labeling. In: Journal of Cleaner Production.

Ladstätter, Florian, Andreas Plank, Andrea Hemetsberger (forthcoming): The Merits and Limits of Making Do: Bricolage and Breakdowns in a Social Enterprise. In: Entrepreneurship and Regional Development.

Plank, Andreas (2016). The hidden risk in user-generated content: An investigation of ski tourers' revealed risk-taking behavior on an online outdoor sports platform. Tourism Management, 55 (August), 289-296.

Teichmann, Karin, Nicola Stokburger-Sauer, Andreas Plank, and Andreas Strobl (2015). Motivational Drivers of Content Contribution to Company-Versus Consumer-Hosted Online Communities. Psychology and Marketing, 32(3), 341–355.

Grissemann, Ursula, Andreas Plank, and Alexandra Brunner-Sperdin (2012). Enhancing Business Performance of Hotels: The Role of Innovation and Customer Orientation. International Journal of Hospitality Management, 33 (2), 347–356.

Conference Proceedings (Full Paper):

Plank, Andreas (2017).Tra il dire e il fare c‘è di mezzo il mare*: An investigation into the ethical purchasing gap* Italian proverb: Between saying and doing is half a sea. In: NA - Advances in Consumer Research, Vol. 45, forthcoming.

Stokburger-Sauer, Nicola, Andreas Plank (2014). Respecting the Heterogeneity of the Natives: Antecedents and Consequences of Individuals’ Digital Nativeness. In: Proceedings of the 22nd European Conference on Information Systems 2014, Tel Aviv.  Weblink.

Conference Proceedings (Abstract):

Plank, Andreas and Karin Teichmann (2017). The Facts Panel on Corporate Social and Environmental Behavior. Presentation at the 4 th CSR Communication Conference, Vienna, 23.09.2017.

Plank, Andreas (2016). Free Lunch, Structural Violence, and the Normalization of Food Waste. Presentation at the 2016 Consumer Culture Theory Conference, Lille, 8.07.2016.

Plank, Andreas and Karin Teichmann (2015). Tackling corporate hypocrisy: The facts panel on Corporate Social and Environmental Behavior (CSEB facts panel) and its effects on consumer response. Presentation at the Global Cleaner Production and Sustainable Consumption Conference, Sitges 02.11.2015.

Plank, Andreas and Karin Teichmann (2014). Overcoming Corporate Hypocrisy: The Facts Panel on Corporate Social and Environmental Behavior (CSEB Facts Panel) and its Effects on Consumer Response. Presentation at the 6th International Conference on Corporate Sustainability and Responsibility, Berlin 08.10.2014.

Plank, Andreas, Karin Teichmann (2014). The Facts Panel on Corporate Social and Environmental Behavior (CSEB Facts Panel): A Remedy for Corporate Irresponsibility? In: Proceedings of the 43rd European Marketing Academy Conference 2014, Valencia.

Plank, Andreas, Karin Teichmann, Andreas Strobl and Nicola Stokburger-Sauer (2013). The Role of Embeddedness and Self-Presentation in Online Content Provision. In: Proceedings of the 42nd European Marketing Academy Conference 2013, Istanbul.

Plank, Andreas, Karin Teichmann (2013). Lay It on the Line! The Effects of Facts Panels on Corporate Social and Environmental Behavior on Consumer Response. In: Proceedings of the AMA Winter Marketing Educators' Conference 2013, Las Vegas.

Plank, Andreas, Nicola Stokburger-Sauer (2013). There is such a Thing as a Free Lunch: Introducing the Consumption Practice of Market Failure Utilization. Working Paper at the 2013 Society for Consumer Psychology Winter Conference, San Antonio.

Teichmann, Karin, Nicola Stokburger-Sauer, Andreas Plank and Andreas Strobl (2012). Active versus Passive Consumers: Investigating Drivers of Interaction Behavior in Intensive e-Service Encounters. In: Proceedings of the Frontiers in Service Conference 2012, Washington DC.

Strobl, Andreas, Andreas Plank, Karin Teichmann, and Nicola Stokburger-Sauer (2012). Drivers of Contribution Behavior in Online Social Networks. In: Proceedings of the 41st European Marketing Academy Conference 2012, Lisbon.

Plank, Andreas (2011). Online Social Network Stress: The Downside of Social Media and its Implications for Contemporary Marketing. In: Proceedings of the Australian and New Zealand Marketing Academy Conference 2011, Perth.

Research Focus

Corporate Social Responsibility
Ethical Consumption
Critical Marketing
Brand Management
Online Social Networks



Euromobil: Österreichischer Bob- und Skeletonverband, Igls


Glaxo Smith Kline Austria: Marketing-project "Parodontax"



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