Welcome to the Brand Research Laboratory


The University of Innsbruck Brand Research Laboratory is an academic center dedicated to enhancing brand knowledge. Located in the Tyrolean Alps, the Brand Lab provides a hub for eminent guest professors, international conferences, and resident researchers interested in exploring the social, cultural, and technical complexities of brands.
Find out more about upcoming events and reflections on past ones.

Find out more about Brand Venture XVII with Prof. Adam Arvidsson!

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Brand Lab Blog Find out more!

Download Brand Lab Projektbericht 2010-2013