Prof. Caroline Wiertz bl-rssfb

Swarovski Guest Professor 2012


Caroline Wiertz

Caroline Wiertz did her PhD in Marketing at the Maastricht University School of Business & Economics in Maastricht, Netherlands from 2000 to 2004. Right after that, she started her career at the CASS Business School in London, United Kingdom as Lecturer, then Senior Lecturer in Marketing.

 Today, Caroline Wiertz is Reader in Marketing, at the CASS Business School in London, United Kingdom. Her main research fields are Business Administration, Marketing, Consumer Research, Services Marketing, New Media, and Online Communities.

 At her Research Visit at our Department, Caroline Wiertz will mainly focus on the topic of online communities.

visit Prof. Caroline Wiertz's website