Prof. Eric J. Arnouldbl-rssfb

Swarovski Guest Professor 2011 


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For twenty years, Prof. Eric J. Arnould has presented path breaking research that emphasizes the relevance of consumer culture for individuals and their social peers. As a Distinguished Professor of Marketing and Sustainable Business Practices at the University of Wyoming Eric continues to push the boundaries of consumer culture theory, a field of studies that he has pioneered. We were delighted to meet Prof. Arnould as our guest Professor for "Brand Venture 2" in January 2011. 

Visit Prof. Eric J. Arnould's Website