2011 Guest Professorsbl-rssfb

 

In the year 2011 the Brand Research Laboratory had the honor of hosting the following international researchers as “Swarovski Guest Professors”.

Brand Venture V schouten-martin2

Prof. John Schouten and Prof. Diane Martin

"The Evolution of a Consumption Community: Lessons from the Harley-Davidson Experience”

Lecture: 20.10.11
Workshop: 21.10.11

>see blog post
>see photos
Brand Venture IV Jill Avery

Prof. Jill Avery

"Managing the Dynamics of Consumer-Brand Relationships"

Lecture: 30.06.11
Workshop: 01.07.11


> see blog post
> see photos
Brand Venture III tellis

 

Prof. Gerard Tellis

"Does Online Chatter Matter to Marketers?"

Lecture: 19.05.11
Workshop: 20.05.11

> see blog post
> see photos
Brand Lab Guest humphreys

Prof. Ashlee Humphreys

 
Brand Lab Guest cornwell Prof. Bettina Cornwell  
Brand Lab Guest Hellmann Prof. Kai-Uwe Hellmann  
 Brand Venture II

Prof. Eric J. Arnold

"Building Luxury Legitimacy through the Store"

Lecture: 13.01.11
Workshop: 14.01.11

> see blog post
> see photos