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In 2011, Brand Research Laboratory organized a Case Study Competition to introduce Swarovski to international

marketing students of elected European Universities by inviting them to develop marketing solutions for the company. The case study revolved around the strategic challenges of the brand like its international brand perception, ideas for brand extension, and the enhancement of the brand at industrial and final clients.

34 teams of more than 20 Universities sent their proposals, five of them made it to the finals on 16th of June in Wattens, where they presented their solutions to a jury of experts.

Find out who won here.

This is how the call for proposals looked like.


Past Swarovski Brand Ateliers



Finals of the Swarovski Brand Atelier Case Study Competition at Wattens, Austria: 16.06. - 17.06.2011

>see blog post
>see photos

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